Growth and expansion are the primary goals for business owners. Knowing how to do this can be challenging though. With changes in the economy, how do you expand your business? These are five of the simplest but also the most effective ways to see effective business growth in 2020.
Doing the Business During and After the Pandemic (April 2020 Update)
Add New Products and Services
This is a strategy that sounds fairly simple but executing it may be challenging. First, you have to determine any gaps in your business. Reach out to your customers and ask them what they wish you offered. Also, you’ll have to determine how much your customers would be willing to pay. You’ll then have to determine if you can sell these products and services at a profit. The best way to do this is to conduct some market research before committing resources to new products or services.
Although doing this research is fairly straightforward, developing new products and services may take additional funds. If your business does not have a significant profit margin, you may be struggling to expand what you currently offer. When this happens, a great option is to take out a small business loan. You may be interested in a service like NowLoan which allows you to search for loans and compare them on one simple website. This is a great option when you need additional funds for any purpose and you’ll be sure to find the best deal available.
Expand to New Territories
The idea here is that you’re going to be selling what you currently offer to new customers. This could be offering them to different segments or niches. You could even expand your business to different locations than what you currently operate. If you have a retail or storefront business, then your expansion will likely be offering new locations or expanding your presence online. Doing this will require an investment of time and money so make sure that you have market research to ensure there’s enough demand in this area to justify the expansion.
When you think about expanding into new areas, then you’ll have to determine how to specialize the advertising for this new market. If you can’t convey the benefits of your product or services to residents of a region, then you’re going to struggle with the business. Having a good marketing plan and doing your research ahead of time will make this an easy transition.
Improve Customer Experience
People are almost always willing to pay a little more for excellent customer service. Your average shopper expects a great deal more from their shopping experience than ten years ago. It’s critical that businesses meet those needs accordingly. Possibly one of the most important ways that businesses can expand is by adding personalization to the shopping experience. Making sure that their experience with your business is integrated and seamlessly makes a difference.
One of the best ways to do this is to get in touch with previous customers. Use email marketing to offer a discount or promotion. You could also send out surveys and even hire “test” shoppers in order to get good feedback about their experience. Whether you offer a product or service through your business, you’ll get a better idea about which areas work well and which ones need to be improved. For example, many people want more electronic communication and responsiveness from their companies. Your business may need to work on having a more online streamlined presence in order to grow the company.
Inspire Your Employees
This is an area that’s often left behind but your team is an integral part of any retail operation. Happy employees have more satisfied customers and more return customers. This leads to your business performing better consistently. Employees may not always be excited about the work that they do which trickles down to poor customer service. Start reinvigorating your employees by reminding them of your business’s mission and passion. Depending on the business you run, this may be easier than you think.
If you can offer incentives, then this is a great option. Rewards such as a cash bonus, extra time off, or other rewards can be big motivators. Think of fun contests to create some healthy competition as long as it’s not too fierce. You could also have events like team building or social events that engage employees with each other. When they trust and like each other, they’re going to provide better work. Consider how you can make sure that you have a great team onboard and how to keep them motivated.
Clean Up Online Presence and Digital Marketing
The internet holds a great deal of potential to grow your company. From search engines to social media and reviews, these can make or break a business. Though these new channels have a great deal of potential, they also require additional work. It’s important not only to have a good marketing strategy in place but also to monitor your image.
Any marketing or social media sites for your company should be kept up-to-date. Make sure that you’re being consistent with branding and using these sites to market your business. This helps to create consistent growth over time. Additionally, negative reviews may be preventing this growth. Any review sites should be read on a consistent basis. Negative reviews of your business can cause harm so take note of this and if there are any issues that you need to address. Thank customers who take the time to leave positive reviews as well. People want to shop at a business if they know they’ll have a positive experience so reviews both benefit and harm a company.
When it comes to growing your business, you don’t need a complicated plan. Most companies see growth by providing excellent service and meeting their customer’s needs. These practical options provide you with ways to increase your business in 2020. For anyone who wants to see growth and isn’t sure where to get started, use one or more of these five tips to get started.