No matter if your company offers computer repair services or if you manufacture organic skincare products, there is one thing that all businesses need to do in order to succeed in the competitive industry – advertise their business, services, and products properly. But, if you did some digging online, you may feel completely overwhelmed by the number of marketing options you can choose from.
The first thing you must remember is that you do not need to limit yourself to one, specific advertising strategy, in fact, you can choose several of them, which is something that will only help you with reaching more people, gaining new customers, and more importantly, selling more products.
If you do not know where to begin with your advertising efforts, you might find this article to be quite helpful. The text below is going to feature a list of the top 8 smartest ways that you can advertise your company in 2020. Let’s take a closer look at the things you can choose to do:
1. Social Media Platforms Are The Key
Nowadays, people can easily forget their keys and jackets at home, however, they never forget their smartphones. This is why you need to take advantage of different social media platforms such as Twitter, Instagram, and Facebook. And besides allowing you to show new products to your clients, you’ll also be able to engage with them, as well as run ads on the platforms.
You might be wondering – won’t people just scroll past them? Well, even if they do, they will still see your business name and logo, which means that you can use these ads in order to increase your brand recognition and awareness – which is another crucial thing need for succeeding.
2. Advertising Agencies Can Help
There are also various advertising agencies and local review directories websites like RateUsOnline where you can find reviews of almost all business categories like restaurants, plumbers, electricians, event planners, health services and much more. To get good reviews and excel on sites such as these you need to find good advertising agencies that can help you with your business.
3. Email Advertising is Here to Stay
There is a wide range of people that think that email advertising is dead, however, it is still one of the most common forms of marketing. Not only will it improve the traffic to your website, but it will remind your customers about your products, it can lead to increased sales, and it is perfect for offering sales, discounts, and coupons to your consumers.
4. Influencers Could Help
You’ll be able to find various influencers – on platforms such as YouTube, Instagram, and Facebook – with thousands of followers on their accounts. And, if you opt for hiring them, they could help you with advertising your brand, reaching more people, as well as selling more services and/or products. The average cost is around $300 per post with smaller influencers, while for the bigger ones the average cost is approximately $750 per post.
5. You Must Have a High-Quality Website
Having a functioning website is one of the most important things for any business. Hence, you’ll want to ensure that it opens quickly, that all of the pages work, that it is aesthetically pleasing, and you’ll also want to post high-quality content. Additionally, it needs to open properly on a wide range of devices including smartphones, tablets, laptops, and computers.
6. Invest in SEO
SEO is basically a method for attracting more people to your website through organic search engines. And, if you implement a perfect SEO marketing campaign, you’ll have the means for building your website, hence, you’ll have a long-term solution. This strategy is better than PPC ads, however, it might take a few months before you start seeing the results, so, you should look at SEO as a small part of a much bigger advertising strategy.
7. A Customer Loyalty Program Might Be Good
Another thing that you could try is creating a customer loyalty program. Whether you want it to be complex or simple, there is one thing that you must remember – it needs to be easy to navigate, you’ll have to allow people to easily sign up, participate in the program, and then redeem the rewards you are offering.
You could also utilize this strategy to see who your most loyal customers are and then choose to send them some exclusive packages and deals in order to show them that you care. Additionally, such a program can also retain your existing clients, which is why you should strongly consider implementing it.
8. PPC Campaigns
If there is one thing that you should take advantage of it is Google’s pay per click services. One of the biggest advantages that you can gain from opting for this strategy is that you’ll only pay for what your customers click on. Additionally, with this option, you’ll be able to target a specific audience and you’ll also be able to test different markets, which is quite important when looking for ways to expand your reach.
Bonus Tip – Learn Who Your Audience is
Before concluding this article, it is worth mentioning that you’ll want to learn who your audience actually is. What does this mean? Well, it means that you must analyze all of the data you collect from your customers in order to see and learn whom you should target more or less.
Hence, when you gather enough data, analyze it and look at different things such as the age groups, nationality, location, the device they are using, what they are buying, and so on. All of this will allow you to create advertising strategies that are more precise and curated towards your niche.
As you were able to see and learn, there is a wide range of marketing strategies that you can choose from. Of course, you’ll need to learn which one suits your business best, however, all of the aforementioned ones will definitely help you with reaching more people, making more sales, and gaining new consumers.
So, now that you are aware of all of the things you can do, you might not want to lose any more time – after all, time is money in the business world. Instead, you should go back to the beginning of this article, go through it once again, and determine which advertising strategy suits your company best.