Content plays a vital role in the rank of any website. Today, there is no digital marketing or SEO company that doesn’t implement any optimization strategy without a strong content strategy. You must know one thing that search engine optimization begins and ends with a quality article. OnlineMarketingGuru.com is the platform that provides you various SEO services from which quality content is the one also. Here, we are telling you the importance of good articles in search engine optimization. So, stay tuned with this article until the end.
What Is Content?
Well, providing a perfect definition of content and getting convinced of every digital marketer is quite impossible. But, some of the top marketing CEOs have described the content. According to actionable marketer Heidi Cohen, the way of presenting any information in front of the public, whether it is in text, video, audio, images, and any other.
Quality is essential to deliver useful information. An individual decides how the information is conveyed in a relevant manner to solicit an emotion or engagement.
Do You Know What SEO Content Writing Is?
SEO content writing can be explained as the way of writing style through which a higher rank for the targeted keyword can be achieved on SERP. You have to use targeted keywords in your article at various places with the persuasive strategy. Ideally, your text should be optimized for search engines as well as humans to get a high rank.
What Are The Main Points You Must Follow In Content Writing?
If you are going to write a content or blog for SEO, then you must follow some basic rules which are mentioned below.
- Use the main keyword in the title of the blog or article
- The main keyword should be used equally in the whole article of your web page or blog/article.
- Along with the main keyword, you must use ajax or LSI keywords also. Latent Semantic Indexing also knows LSI keywords. Those keywords which are similar to the main keyword are known as LSI. If you feel that you have overused the main keyword, then you can replace it by LSI.
- Use H1, H2, H3, and so on to use your primary keyword as well as Latent Semantic Indexing.
- When you are going to interlinking to other web pages in your blog post or web page, then use your primary keyword, including LSI, as an anchor text.
Why is content writing important for SEO?
Those who don’t know why content writing is essential for SEO and have a curiosity to know it. They are advised to go through the points explained below.
SEO needs strategic usage of keywords and searches terms
The google ranks no doubt, web pages and blog posts based on their actual value but keywords still matter. You can judge the value of keywords by only this fact that the ranking of the blog post or web page will be decided according to keywords. It would help if you used the right keywords with a strong strategy on a web page. Also, you have to use alternatives of keywords if you want to rank high for your post on SERP. Remember one thing; if there is no content, then it won’t be elementary to use the correct keyword.
Social validation can only be obtained due to quality content
If you are a small or medium-sized business owner, then you should create high quality and unique content to attract visitors towards the article. Moreover, you should focus on the information and use the right words to deliver the details to the readers. Most of the big size business owners rank their web page or blog page at the top in SERP by spending lots of money. They don’t focus on high-quality content for social validation.
But, if your article is great and delivers the right information, then readers tend to engage with your website. They will share your links on social media or social networking websites. Google will notice it as social validation and rank your links. So, this way you don’t require spending lots of money for better ranking.
Google need content if you want to rank your web page or blog post
There is no doubt at all in this concept. It is a direct give and take formula. If you don’t provide quality and unique content to the google, then on what basis google will rank your web page or blog post. In Google Images, Google ranks images, in Google Video, Google ranks videos, and in the same manner, in the standard Google section, Google ranks text, your written content. This is only the reason why google demand for good and quality articles. It lists your website based on content. Along with this, keywords are also crucial for a better rank. They tell Google what the page is.
Content writing contributes to the “Search Task Accomplishment” factor
Google is going to update a new rule in its algorithm. If your website’s content is exciting and quality-based, then there will be more chances to rank your site. According to Google, if a visitor gets the information for which they visit your website, then the real purpose of visiting site will be accomplished.
Quality Content helps in generating High CTR
CTR is very crucial to get rank for the website on SERP. Your website will rank high only when a more significant number of users will click on your link. If you also want to get a high rank on search engines for your website, then you have to create quality content to get rank well.
Great experience for the users
Search engine optimization includes many good things such as creating high-quality content, use of top keywords, and many more. Moreover, users experience excellent website designing through which they can easily navigate from one page to another, optimizing your robots.txt files, and writing good meta tags.
Hope, you have understood why content is essential for search engine optimization. If you use better strategies, then there will be more chances to rank your site.