Since we are living in a digital age, and social media play a crucial role in our everyday life, it’s no surprise that a lot of businesses have a person responsible for handling these. If you think about it, you will see that it makes perfect sense. Social media like Instagram, Facebook, and Twitter, have billions of users who are active every day.
Therefore, it is not a surprise that many businesses have seen this potential. Furthermore, we can see that some of these social media have provided their users with a chance to use some exceptional features that can help them reach out to much more people. It all revolves around how much people will see and share your content.
Plus, we can see that some of them have the concept of likes. If you are interested in increasing the number of likes for your Facebook account, be sure to take a look at gebruikersnamen.nl. However, a person who is responsible for this kind of work needs to have a certain level of knowledge.
Sometimes, you will need to think about replacing a person who is simply not capable of providing you with the best possible results. That’s the reason we would like to provide you with a couple of signs your business needs a new Facebook page management. Without further ado, let’s take a look at some of these signs.
1. Missing the Messages
When you have a business account on Facebook, you will certainly receive a lot of different messages every day. Therefore, it is an absolute must for you to take a look at these and provide your customers with a professional answer. In case you have seen that some of the messages have been left unanswered, you seriously need to think about hiring a new person for this position.
That doesn’t mean that you should do it immediately when it happens, try to see if the current manager is simply irresponsible or there are some justifiable reasons. If you take a look at some of the studies, you will see that every business account needs to strive to reach 90% of answered messages. Otherwise, there is a high chance that you will lose a high percentage of the customers down the road.
2. Low Engagement
The next sign we would like to talk about directly correlates with the previous one. We would like to take a look at it from another perspective. If you see that the engagement is not at an appropriate level, this is a clear reason for you to think about another solution for this position. If we were to believe the studies and researches done by Facebook, an engagement rate lower than 10% is a no-no.
To describe the engagement rate in the simplest possible words, it needs to be said that this is a clear image of how active your account is. Simply said, if your engagement rate is not as high as it should be, you cannot hope for much in the future. Engagement rate is one of the most important signs that your account is on the right path, or you will need to think about changing something in the future.
3. The Data is Not Used Properly
Facebook is a social media that has made it possible for business accounts to reach out to countless people around the world. However, a social media manager needs to know how to do that properly to maximize profits in the future. One of the most important things is that using the data you have properly. Sadly, we can see that there are a lot of accounts that don’t do this thing properly.
We are talking about things like analytics. For instance, you will have a much easier task of targeting certain demographics who would be interested in taking a look at your content and potentially paying for your service or products. Since there are numerous other factors you will need to take into consideration, we will not name all of them. All in all, be sure to use this kind of information properly.
4. The Strategy is Not Working
In case you haven’t heard so far, roughly half of all small businesses are forced to do their social media marketing on their own. While there is nothing wrong with this approach, it needs to be said that this is a field where a person responsible for it needs to be capable of many different things. The commonest term you will hear about this is that this person will need to wear numerous different hats.
To do that, you will need a certain social media marketing strategy. In case there are no positive results, be sure to think about changing it. If the new strategy is not at an appropriate level, you should look towards changing the person in that position. Not only that this is one of the obvious signs some changes are needed, but it is also one of the commonest ones. Mainly because SBOs often do it by themselves.
5. The Writing is Not Good
Many people don’t understand that having good copywriting skills is an absolute must for any kind of social media marketing. To be as clear as we can, you cannot do it without these skills. Just think about it, the manager will need to write something from time to time. At the same time, it needs to be meaty, interesting, and grammatically correct. For some people, this is not possible.
Even the smallest mistakes can make people give up on following your brand in the future. We are not talking about writing stories, we are talking about being as entertaining as it is possible. Since many people are not aware of just how important this skill is for this job, it is one of the most overlooked skills in this job. Therefore, be sure to find someone who has great writing skills.
In the end, we would like to say that managing a Facebook page is much harder than many people believe. Therefore, the person in this position needs to be capable. Here, you can take a look at some of the most obvious signs that you need a change in this position.