7 Ways to Boost Your Website Traffic
Getting traffic to your website has never been easier thanks to various social media platforms and marketing strategies that allow you to grow your business without investing in paid advertising. However, it’s still possible that you might need some extra help getting the word out about your brand or product. Here are seven ways to boost your website traffic by hiring the right SEO agency in Australia and convert those new visitors into loyal customers who come back again and again. More about this agency, you can find here https://firstpage.com.au/seo/.
1. Have a Plan in Place
Having a plan in place is an important part of getting traffic to your website. Without a plan, you’ll just be sending visitors to your website without anything for them to do.
Developing a plan will provide ideas on how you can get more traffic as well as where that traffic should go once it gets there. Have a call-to-action ready so they know what they need to do when they land on your site. It could be something like sign up now or learn more about our products and services.
Whatever it is, make sure you have a clear idea of what needs to happen next after someone visits your website.
2. Use Meta Titles and Descriptions on Every Page
No matter what you’re writing, your first goal should be to grab your reader’s attention. One of the best ways you can do that is by having a page title and meta description tag that emphasizes key points and interesting topics.
When choosing your headline, make sure it includes keywords so you don’t lose traffic from search engines like Google and Bing. No matter how strong your content is if no one finds it in search results, it won’t help you reach more people.
A great way to use keywords effectively is to write two headlines: a short one that contains your most important words and a longer version for click-through purposes.
It’s also important that you link back to all of your social media accounts on every page, too. Whether it’s Facebook or Twitter, social media buttons are great tools for increasing brand awareness and connecting with potential customers on platforms they already use regularly.
If possible, include links directly to your social media profiles (not just your website homepage) so readers can easily find you there when they want updates about upcoming products or services. Another smart idea?
3. Choose Search Engine Optimized Keywords
Keywords are what Google, Bing, and other search engines use to show your site in search results. Make sure that you’re choosing keywords that your potential customers are searching for.
A good way to do that is by doing some keyword research. This includes looking at related searches as well as seeing how competitive a particular keyword is.
Be careful not to choose something so competitive that you can’t rank for it in search results! You want to be able to rank for your chosen keywords, but you also want them to have enough traffic that people will click on them when they see them in search results. Once you’ve done some keyword research, make sure that you optimize all of your web pages with those keywords.
Don’t just stick them into one page or two; instead make sure they appear on every page of your website (and within relevant content). You should also include those same keywords within any titles or meta descriptions associated with each page.
Optimizing your website like this will help ensure that Google and other search engines know exactly what each page is about—and will help increase traffic over time!
4. Include Social Media Sharing Buttons
Social media has become one of your best sources for new website traffic.
Make it easy for your readers to share your posts on Twitter, Facebook, Google+, and other social platforms by including buttons for them within each post. You can even include a counter that shows how many times a post has been shared (like we do with our posts).
It’s a great way for you and your readers to connect via social media.
5. Add Comment Forms
Adding a simple comment form to your posts can help you get more traffic. In order for it to work, however, you need people reading your content! (duh!) Some experts even recommend adding a contact form as well. There are many options out there if you’re looking for an easy way to add them; Google will point you in the right direction.
Also remember that every page on your site should have its own unique address (URL) – something called permalinks – so that people can find specific pages easily and link back to them from their own sites. If you don’t know how to do that, ask someone who does or check out Permalink Plugins: Make Permalinks Easy &Pretty. Good luck!
6. Check for Broken Links on Every Page
Broken links on your website are a good indicator that you’re losing traffic and leads because people who click those links can’t access what they were hoping for.
If you find broken links, fix them! Not only will you bring more visitors back to your site, but your search engine rankings will likely rise. In other words, fixing broken links is one of the best ways to get more traffic from Google.
7. Check for 404 Errors
Checking for 404 errors will help you find dead links on your website. If visitors click these, they’ll be taken to a blank page instead of their intended destination.
Some webmasters overlook checking for 404 errors, since it’s difficult and time-consuming. Luckily, though, there are some free programs that make it easier than ever. You can use Screaming Frog SEO Spider or Xenu Link Sleuth to scan your site for broken links.
To check if any pages have been removed from your site, try using Google Webmaster Tools or Bing Webmaster Tools. These tools let you see which pages have been removed from search results because they were no longer available online.
You can also use these tools to request that Google and Bing reindex those pages so that people can find them again through search engines.