In the digital era, the beginning of any venture begins from the internet. Whether you are launching your brand, or you are making your career profile or simply blogging – it all starts when you open a website.
The best and the worst part about the internet is that it is a space free of all boundaries. It is the best way to get your venture known to the entire world and it has zero regulations and formalities. For example, if you want to become a published author, you will have to go through a long and unsteady process before. On the internet, it is almost always a click away. So, you can focus on creating rather than selling your work. However, the downside of the internet roots in this very source. Because of ease of access, there is so much content available online that it becomes very difficult to get recognition.
The Internet has various algorithms on which it works. We brought information by search engines and it is these search engines that decide which content will be more visible and what will stay hidden in the void that is the internet. But this is not an arbitrary process and there are ways to beat the algorithms. However, since there is a lot of information to process here, it becomes difficult for a person to optimize their content for the search engines. As a beginner, it is extremely difficult to understand all the intricacies of search engine algorithms. However, without this, one might make the best of the content and still not understand why it is not reaching the appropriate audiences. In turn, this causes people to lose motivation and face burnout. This can be avoided if you find the right path.That is why, with the help of platforms like studiohawk.com.au, you can now focus on creating your content and they will take care of your optimization score. They will be the guiding light in the path to finding the right audience for your website. Without external help, many people who are new to all this make mistakes that cost them heavily. So, if you are a newbie to launching websites, these are the five mistakes you should avoid:
Not understanding Target Audience: In any venture, understanding your target group (TG) is very important. Thus, before you launch your website, develop a very clear idea of who your TG is. If you are making a website to promote your bakery in the city, focusing on international TG is not going to help. Customize your website according to the audience. Many people make this mistake and struggle with content relevancy later. Similarly, if your content has a universal audience, the format, style, and syntax should comply with the standards of understanding by the majority. You should also have proper translation tools for anybody who cannot read the language you’re writing in. If these things are not thought through before, the gap between where you are right now and where you want to go keeps widening.
Unreadability: Most people don’t realize that the readability of their website influences the bounce rate a lot. There are multiple options to choose from on the internet so nobody would wait for your website if it causes them even seconds worth of inconvenience. That is why make sure that your website is easy to read and downloads fast. The more your bounce rate goes up, the lower you go in the indexing process by search engines. Although there are multiple reasons for a website’s bounce rate to go up, one of the major reasons is the readability of the home page and the downloading speed of the page. To fix the downloading speed, there are various plug-ins available that you can install to enhance the content downloading speed.
Push-up notifications: Most newbie websites push notifications on the face of readers. For example, if you are launching a news website and you constantly push the notification asking the reader to register for the newsletter, it will annoy them and they will exit your site. Releasing the alerts and notifications only when a specific person has spent a few minutes on your website is a better technique and doesn’t force the reader to register or leave.
No sense of keywords: In the digital world, it is very important to find your niche of content. So, for example, if you are someone who reviews electronic devices online, you have to find out what your competitors (other electronic device reviewers) are doing. This will help you know what people are looking for, what they are asking for and how you can serve them the best. Using the right keywords is a very important indexing factor as well. Keywords help search engines categorize your content. For example, if you have a lifestyle website and you are posting an article on hair care tips, including words related to haircare and doing some research on what words exactly are people using to find out about hair care tips will give you a good head start. Then, using these specific keywords in your article will help search engines to classify your content and will lead to it getting a better rank when people search for something around it.
No Hyperlinking: Any successful website has a very strong hyperlinking structure – both internal and external. Hyperlinking confirms your website’s existence in the digital space and interlinks your website with others. Internal hyperlinking helps you to retain the audience in your website. In this, you add the links of the other related content from your website into a specific piece of content so that the audience feels inspired to click on that link as well. External hyperlinking is the same thing but the links you add here are from other websites. This creates an interlinked existence and also adds up to the audience’s convenience.
These are basic mistakes that one is prone to making when they launch their website. Search engine optimization is a vast concept and practice. That is why it is only through a long trial and error ordeal that one figures out how to navigate through the huge space that is the internet. You can avoid it easily by taking some expert help so that you can quickly get recognition in your desired arena.