Since we are living in a digital era, we can see that your website has a pivotal role in attracting interest from people. We can see that websites are not the commonest way people make contact with a business. Therefore, leaving the first impression with having a properly done site will surely help you with this task.
Not only that this can help with selling some of your merchandise, but they also can help with establishing a connection with clients and make some of them loyal. Therefore, the site needs to have both a simple and effective interface and an attractive, user-friendly design. However, it needs to be said that including some features that will make it personalized is something that can lead you a long way.
One of the most important aspects you should include is having multiple languages that can provide a complete experience for your visitors. Now, we would like to talk about multiple benefits of including multiple language selection on your website. Without further ado, let’s get started.
1. Expands Reach
The first and ultimate reason why you should add multiple languages to your site is that it can help you expand your reach capacity too much more people. Even to those who don’t know English. It makes perfect sense. Naturally, no site manager would like to have the same consumers over and over, without reaching others. For example, more than people speak Chinese.
Just think about the potential you can have with including this language. Furthermore, you should think about including other ones, like German, Portuguese, Japanese, and Russian. When you make a calculation, more than 350 million people use these, and a high percentage of them don’t know English. When you learn about this potential, you can understand why it is important to do so.
2. It is a Cost-Effective Solution
Different from many people’s opinion, translating your site to reach new markets doesn’t have to be hefty. We can see that this is the cheapest way you can reach out to other customers. It should be a part of every marketing strategy that has the goal of including much more markets than English-spoken ones. Of course, the quality of your content needs to remain top-notch, Otherwise, it’s all for nothing.
As we’ve said, it is widely believed that doing something like this can require a pretty high investment on your behalf. The truth is, with all of the tools that have emerged in the last couple of years, you will be able to do it pretty cheaply. With some of these, you can do it pretty quickly, by just clicking on a certain button. In case you require a tool like this, be sure to take a look at gglot.
3. It Builds Trust
For a lot of customers, shopping at a site that’s not in their native language requires a touch of faith. It doesn’t matter how many people in the world are fluent in English, those who are not natives will always have some trouble understanding certain terms. Especially in case, the quality of content on a certain website is not at the highest possible level.
Instead, we can see that a majority of customers are way more comfortable with shopping on sites in their native language. Them being able to understand the content perfectly makes them much comfortable about their purchase. Therefore, by including multiple languages in your website, you can enhance the process of building trust with your customers to the highest possible level.
4. Using Multilingual SEO
As you might know, SEO is one of the most important factors in creating a perfect marketing strategy. However, we can that many people understand how important it is to have a multilingual SEO when possible. Just think about that, people surfing on the internet can come across your website without even having the intention to do it. Especially those who are not English-speakers.
Why is that? Well, having this kind of SEO helps Google understand all the language on your site, and which one of those should be used for targeting a certain kind of visitors. Furthermore, the factors like the amount of time spent on one website will also be taken into account. Otherwise, having a website that doesn’t have the right language, can result in a high bounce rate, which is bad for ranking.
5. Increases Client Satisfaction and Engagement
What is interesting to see is that localized websites can increase client satisfaction. That means that you should translate all the parts and elements. For example, if you have an e-commerce site, make sure that you have translated even the shopping cart and potential messages you send to your clients. Not only that, clients will see that you made your best effort to present their content to them.
Therefore, chances of them becoming loyal visitors and customers are increased. In other words, having multiple languages increases client satisfaction. Plus, they tend to be much more engaged in a site that offers them this possibility. So, they will leave comments, write online reviews, send messages, etc. So, you can see that this is a win-win situation.
6. It Increases Revenue
Last but not least, we would like to discuss the question of increasing revenue by including multiple languages in your website. It needs to be said that this is a crucial way of increasing it. We can see that 72% of all the customers in the world spend their time on sites that have their native language. Furthermore, 56% of customers they informing in their native language is more important than price.
With all of these facts, it’s not hard to understand why addressing the question of having multiple languages on your site can be crucial for your business. Of course, that doesn’t mean that you should include too much of them. Instead, you should focus on those languages that have the most speakers in the world, like those we addressed earlier.
The Bottom Line
We can see that having a multilingual website is not an option, it became a necessity for some businesses. If you need it, be sure to include a high-quality translation to your site.