As we settle into the new year, it’s natural to look forward to growth and establish new business goals. These are hugely helpful in driving your business forward and increasing sales. So if one of your goals is to get your business noticed more in 2022, then you’re in the right place. This article contains some key strategies to help your business reach new customers and new heights this year. So, let’s get started.
Increase Your Performance on Search Engines
One of the best ways to make your business more visible online is to utilize search engine optimization (SEO). This is essentially the process of making your website more appealing to search engines like Google so that they show your website higher up on the search engine results page where users are searching for terms related to your business.
This is done through a number of different actions, from creating content targeting particular search terms known as keywords, to performing technical fixes on your website to optimize user experience. In terms of SEO on the global sphere, you can still use traditional SEO strategies, but with a few different tweaks.
According to transperfect.com International SEO differs slightly from traditional SEO in the sense that it can cover multiple languages and regions. Your SEO efforts will tell search engines who you want to target, and help you reach those people more effectively through search engines. For large, multinational companies targeting a range of different customers all over the world, international SEO is absolutely essential in getting your business noticed.
Invest in Social Media
Social media continues to be one of the most influential marketing channels in the business world, and it’s no different for 2022. Getting your business’ message out there is vital for getting it noticed by new and old customers, and the great thing about social media is that it’s global. Users from all over the world can access the same content and discover new businesses with each scroll down their feed. There are also a lot of different social media strategies that you can target, and here are our best picks for getting your business noticed in 2022.
Create Your Own Content
Reposting other people’s content is a great way to make connections, but if you want to be noticed, you have got to have a recognizable social media presence. This means creating your own content that people will share, and help your business go viral if you’re lucky! Use your brand colors and personality on social media to make your brand not only stand out, but also seamlessly branch off from your website and original brand offering.
When it comes to choosing a social media platform, you can be active on all of them or just one, whichever is best for your brand. Think about your industry, brand personality and business offering when considering this – it’ll help you narrow down your choices.
And remember, for brands with presences in multiple markets, it’s well worth creating separate accounts for each region so that you can better connect with your target audience. This is clear when it comes to things like language. While most social media platforms provide automatic translations on captions and posts, things can still get lost in translation. So to avoid this happening, you can have dedicated accounts for different markets.
Influencers aren’t just a useful marketing tool for beauty brands or retailers. Influence can be built and wielded in pretty much any industry in the world, so even if you don’t think right away that your business could be advertised using influencer marketing, it’s worth looking into. From insurance to health, there are influencers in almost every space – and you can use them to your advantage.
Influencers help to advertise your business in a more subtle way than traditional forms of advertising. Recommendations are powerful tools in customers’ decision-making process, and when you combine the fact that people are seeking recommendations from influencers that they either respect, admire or connect with, it’s even more powerful. Finding influencers with both large and small followings is equally important, as the power of influence can be used on even a smaller crowd.
Social media is a great way to connect with your customers and reach new ones too, which can be done through establishing a community. Having simply an interest in your product or brand values in common is enough to bring together a group of otherwise strangers together. Whether it’s sustainability or diversity, caring about the same subject or issue that also matters to your company is how you can build a community.
The great thing about community is that it garners attention like nothing else. It’s human nature to seek belonging, and it’s something that businesses can really capitalize on on social media. When you create a sense of community on your page, whether it’s through communicating your brand values, people will be more likely to notice, and find, your brand.
Localize Your Website and Content
A key part of getting your business noticed in the global market is making sure that what people find is catered to their needs. If people come across your brand online but can’t understand your content or website, then they not only won’t convert, but won’t guide other potential customers to your site either. Especially if you’ve been advertising in a new market, just reaching new customers isn’t enough, in order to convert them they need to be able to understand and connect with your brand.
To do this, you need to make sure your website and content is fully localized to the market you want to attract. This means in terms of language, culture and visual elements too. Even if your target market speaks the same language, dialects can vary hugely across regions, so don’t write off localization if the language is the same.
Getting Your Business Noticed in 2022
These strategies are sure to help your business get noticed in 2022 thanks to the continuing power of the Internet in reaching new customers and audiences. It also presents a key opportunity for businesses looking to grow and expand their business. So make sure you try these out and watch your traffic and sales soar this year!