With the help of the Internet today, advertising a brand, product or service is easier than ever. There are various marketing strategies available that are very inexpensive or even completely free which is great for startup businesses. But, that does not mean that we should forget about all the other traditional or non-digital ways of advertising. One of the more effective and inexpensive marketing strategies that you could try these days is custom stickers. This kind of advertising might not have been on your radar at all, but maybe you should consider it.
However, understand that a lot of people want to prioritize this choice over the others. Why waste your time on customer stickers when you can work on your social media profile, right? Well, it is not that black and white. Online or digital advertising is not always the better option. For certain businesses, different methods may be much more effective.
To help you find the best possible type of marketing for your business, products, and services, I decided to write about the reasons why every company should consider using custom stickers.
It is unique
Based on several data reports, there are over 45,000 registered companies in the world. That is a lot. Then, you have to consider all the other businesses that have not been accounted for or officially registered. In other words, the competition in every industry is huge.
However, it is also true that not every company is successful. To be a successful business leader these days, you need to come up with something unique. Something that is going to pull the attention of your audience.
Well, custom stickers will achieve exactly that. Since it is a marketing method that is not regularly used, you can imagine how many people will find that unique. Leaving this kind of impression for potential new customers is essential for your success in today’s market.
The more you customize the design of the sticker, the more unique an impression people will get.
Applicable to all surfaces
Another great thing about properly made custom stickers is the fact that they can be applied to any kind of surface. You can stick them on windows, cars, bikes, motorcycles, wooden tables, plastic, or metal.
Why is this important? Well, this type of versatility is actually important for your customers. For example, if you are giving away custom stickers, people will want to put them everywhere. But, if you supply them with low-quality custom stickers, they will not be satisfied once the glue gives way after a few days.
Fortunately, there are a lot of suppliers out there that can provide cheap custom labels and stickers as you can see on this website. But, you will get both quality and quantity at the same time which is a huge plus.
Improves brand visibility
To improve brand visibility, companies usually prefer renting large billboards and plastering ads all over the internet and TV. But, what if I told you that customer stickers are another way you can improve your brand’s visibility. It might even be more effective than all the other alternatives.
With a good design and a properly crafted sticker, you could improve your brands’ awareness considerably. How? Well, it’s simple. Every single of the stickers that you share or sell is going to end up on some object, right? Maybe some of your customers will put them inside of a restaurant, a coffee shop, or whatever. Think of this as a free advertisement from your customers.
This may seem like insignificant advertising to you, but as you share more of these labels, your brand’s visibility will keep growing.
It is cheap
If you can’t seem to accept these reasons that I’ve mentioned above then maybe you need something a little bit simpler to convince why you should invest in this kind of marketing. The simplest reasoning is that it is cheap.
It is definitely one of the more inexpensive ways of advertising your brand or your products while delivering impressive results.
Many would say that social media marketing might be the better option because it is free, but I beg to differ. Even though basic Facebook, Twitter, or Instagram advertising can be free, it really isn’t. If you want big results, you still have to pay for increased visibility of the ads.
So, in the end, Internet ads are not as inexpensive as you originally thought.
Best places to put them
If the above reasons have convinced you that you should use this type of marketing for your business, you may now be looking for some tips on where to place them. Look no further, because I am going to tell you exactly where you need to put stickers.
Remember, in some countries, states, or cities, sticking anything to public walls could be illegal. But, if you are certain that it is legal, one of the best places to put custom stickers is in bathrooms and restrooms. Anywhere in the bathroom is a great position. On the side of the mirror, on the sink, or on the door. Any place you pick is going to be a good choice.
The bathroom is such a good place for this kind of advertising is because people do not have anything else to do in it. They would spend reading anything they can. So, if you stick a bunch of stuff related to your business in the bathroom, you’ll certainly gain a lot of brand awareness.
With all of these benefits, advantages, and reasoning, I hope that you can now understand the importance of implementing custom stickers in your marketing strategies. It is apparent that this kind of unique advertising will pull the attention of a lot of new customers which is something essential for every start-up business.
Keep in mind, this is not a universal solution for every business. Custom stickers probably won’t have too much of an effect on online stores and companies that mostly rely on their Internet presence.