How do You Attract People to Your Exhibition Stand?

If your business is going to take part in a trade show, you should know that it’s most likely going to be like a real battlefield once there. After all, you’ll be competing against other organizations for engagement with the attendees, which is one of the main reasons why you must guarantee that you, your stand, as well as staff members, stand out from the mass.

But, being unique and different will be quite complex and daunting, especially if you’ll be partaking in a show for the first time. Fortunately for all individuals that are looking for ways to be unique among hundreds of other exhibition stands, our article has got your back! Here is our list of the top ways that could help attract people to your exhibition stand:

1. First Things First – Start Preparing Early

Before we move on to some tips that’ll assist you with attracting individuals to your booth, the very first thing that you should know and remember is that you must begin preparing early. Starting the preparations early won’t only permit you and your staff members to form a plan that you’ll follow for the duration of the show, but it’ll also guarantee that all goes according to the plans you’ve made.

Additionally, preparing early will permit you to promote the occasion, and more importantly, your booth, on social media pages and accounts, meaning that you could reach more individuals, and in return, they might show up and talk with you for a while during the show! Spreading news of the event will most certainly help you draw people to the booth, thus, don’t neglect sharing about the event on your social media pages.

2. How Your Staff Members Dress is Crucial

Did you know that a university in LA conducted a study that concluded that uniforms will boost brand awareness, recognition, as well as client satisfaction? Yup, that’s correct, which is why you must ensure that you and your staff members dress in the same uniforms for the duration of the event! Doing so will also convey a message that you’re a professional organization that cares how they look, thus, ensure that you try this trick!

3. Adding Screens Can do Wonders For You

They say one picture is worth a thousand words, however, a video is worth a million. Because of this, you must seriously think about adding screens to the booth. This won’t only make you unique and attract attendees, but it’ll also keep your potential customers occupied while you’re talking to people that approached before them. This is something that’ll also allow people to learn more about your company before approaching.

Also, the video or videos you make for the show could be utilized on your website, social media networks, and other advertising campaigns, which means that your money will be invested well. Keep in mind, the content you create mustn’t be long, especially since no one will want to stand in front of a screen for five or ten minutes during a trade show. Hence, you must ensure that the videos are thirty to forty seconds long.

4. Investing in a High-Quality Booth is The Best Decision You’ll Make

If you truly want to be better than your competition, a simple, plastic exhibition stand won’t do the trick. Because of this, investing in a high-quality stand is one of the best decisions that you’ll make. There is a wide range of options available on the market, from creating a completely custom stand all the way, to choosing to go with a modular option such as the ones offered by

Whatever you end up choosing, keep in mind that you’ll want to choose something that other organizations might not have, and also, don’t forget that you can opt for additional features such as screens and a seating area, both of which will definitely make you the star of the event. Additionally, some companies do offer expert advice, meaning that they could help you accomplish your goal of being completely different from everyone else.

5. Offer Beverages And, Of Course, Some Food

If there is one thing that’ll definitely draw people to your booth, it’s free food and beverages. By using this particular technique, you’ll attract individuals to the booth and while they’re enjoying their food and beverage, they could learn more about your organization. Now, you must remember to offer something that can be eaten in a bite or two, as well as something that doesn’t require plates or cutlery to be consumed. In fact, finger food might be your best bet.

6. The Best Things Come Free

The only things that I ever used and that came from a trade show are pens. In most cases, pens, mugs, stickers, and keychains are the most common freebies, however, if you wish to stand out, you must guarantee that you offer free items that your clients will actually use. By achieving this, you could increase your brand awareness, thus, you could end up boosting your sales as well. Thus, guarantee that you offer items that are unique and relevant to your business, and more importantly, that people will use.

For instance, if your organization sells shampoo, you could offer free samples of the products, or if you sell water, offering reusable water bottles that’ll feature your logo can do wonders. No matter what you opt for giving away to the individuals that come to your booth, make sure that it features your organization’s logo so that you could boost your brand retention and recognition. By doing so, you could help your company thrive.


As we mentioned at the beginning of our article, being unique and standing out from the masses at a trade show is a quite daunting and complex task. However, if you opt for following the advice we’ve mentioned above, you won’t only guarantee that you have the finest stand out there, but you’ll also guarantee that you attract more attendees to the booth.

Since you now understand what you must do to help your business thrive and grow, you really shouldn’t waste any more of your time reading guides similar to this one. Instead, you should start with the first tip we’ve mentioned, which is to create a plan as soon as possible so that you can guarantee that everything works out fine.

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