Digital marketing is a beast, a powerful machine that can boost business online. It has dozens of effective channels that all work in their own way and are aimed at various audiences and groups. You can focus on one specific channel or combine a few into your digital marketing strategy. In this article, we will discuss various digital marketing platforms and digital channels that you can implement as a part of your global marketing strategy. Let’s get started!!!
Types of Digital Marketing
Internet marketing has now evolved into a whole set of tools and strategies with different goals and very tangible results. Let’s take a look at the different types of online marketing:
- SEO Marketing;
- Social Media Marketing (SMM);
- Pay Per Click Advertising (PPC);
- Content Marketing;
- Email Marketing;
- Influencer MArketing;
- Television Marketing;
- Radio Advertising;
- Video Marketing, etc.
We will discuss a few of them.
Search Engine Optimization (SEO)
A very common term that we all hear, but many do not fully understand, is SEO. Search engine optimization includes technical SEO, on-page SEO, off-page SEO, and local SEO. This is a kind of digital marketing aimed at improving the ranking of a site or web page in unpaid, organic search results. In other words, all the listings that appear in the search engine results pages after the first paid ads. This is the most important element of online marketing because this is how people shop these days, and without SEO, it becomes very difficult to be found. It’s not enough to invest in the development of a cool site. This site needs to be promoted on the network.
Potential clients should quickly and easily find what they are looking for on all search engines by entering any number of different relevant keywords.
Social Media Marketing
Social media platforms like Facebook, Twitter, and Instagram, etc., have been operating for over 10 years and are only growing. But it’s not just for fun and creating memories.
Of all digital marketing channels, the SMM marketing platform is indispensable as a vehicle that establishes and develops interactive relationships with the target audience. With multiple platforms and multimedia options available, businesses can truly infiltrate the minds of the public and show them things that weren’t possible before. With the help of social networks, a certain acquaintance, trust, and customer loyalty can be built, and the client can not only know and trust the organization but also become a representative of this brand.
Paid Advertising: PPC
PPC is another great digital marketing platform for advertising where digital marketers pay a small fee every time the internet users click on their ad. In other words, it’s a way to buy website traffic, not “earn” those visits organically. It’s a smart way to get more search traffic in a short amount of time.
Search engine advertising is a very popular form of internet marketing. This allows marketers to place bids on search engines “sponsored links” when a user searches for a keyword related to their business (relevant keyword). These ads work well and can generate huge revenue for the business. Ad prices will vary, but results also depend on the quality of the advertiser’s website, so a superior custom web design is critical.
Another great type of digital marketing where organizations create valuable content for a target audience. This is usually written text such as a blog post or company page, but it can also be podcasts, photos, video content, information graphics, product announcements, case studies, etc. A well-planned content marketing strategy can drive visitors to a website, showcase an experience, launch a new product/service, or display ongoing projects. In addition to generating traffic, they serve to convince the public that your company is the best company to work with.
However, it is crucial to create high-quality content. People won’t read anything they’re not really interested in, but if you grab their attention with a visual or buzzword, they can read every sentence.
This digital marketing type belongs more to old-fashioned or traditional marketing campaigns on a par with TV ads or radio ads, but it does not mean it is not effective. It is a free and fast way to inform a wast audience about the upcoming release of new product/service, sales, promos, discounts, or just remember the customers about your brand/company. Email marketing efforts can increase the audience’s awareness, boost sales, and promote your business if you manage to build it correctly. The first task is to gather a database with the email addresses of your existing and potential customers, choose the reason for sending the newsletter, write an eye-catching title that will make the users open it, and create an engaging and selling text to make the opener perform the target action. Of course, this demands knowledge of your audience and experience in the online marketing and digital marketing sphere. For better return from your digital marketing campaigns, it will make sense to consult and hire one of the digital marketing agencies.
To Sum Up: What Digital Marketing Strategy is the Best for You?
Like any other business decision, when asking what types of digital marketing strategies are best for your company, first decide on some goals. At the end of the day, this is a strategy.
Make a plan and figure out which methods to use and how they will interact with each other to achieve these goals.
Combine SEO (for long-term traffic) with PPC (for faster online visibility and immediate traffic). Maintain high standards of content marketing (long-term, constant flow of social media visitors, as well as trust). Build a solid social media presence (to expand your network and maintain relationships) and optimize your site for speed and comfort so visitors can enjoy it. You can learn more here.
Combining all of the above types of digital marketing techniques will maximize the chances of grabbing the attention of potential customers, and potential customers can be converted into sales.