When you get online what is one of the things that frustrates you the most? Chances are it’s slow speeds. When the page you want to look at just won’t load it gets frustrating. And when you’re trying to place an order or you want to look closer at something and the images are fuzzy that’s definitely not helping, right? That’s why you may switch to different websites or not buy things that you might have been interested in.
You decide that it’s just not worth it to wait or that you don’t have time and maybe you’ll come back later. In the end, you end up not coming back or not going back to that website after all. And that’s definitely not good for the company that was hoping to get your sale. And all because of bad internet speeds and loading.
Faster internet speeds improve the outcome
When you have faster internet speeds you’re going to have a better chance of getting your pages to load, making sure your images load well and getting through the buying process without crashing your computer or mobile device. That means you’re going to be a whole lot happier and that’s a good reason for everyone to be looking at ways to improve overall mobile speeds. After all, all consumers are going to be happier if they can get the things they want to load faster.
You’re going to have a better experience doing online shopping or even just looking up information that you want to know. You won’t have to spend all that time waiting for a page to load and getting increasingly frustrated. You’ll be able to get the information you want and get right back out again, just like that. So, you can get things done faster and more efficiently. And you’re going to be more than happy about it too.
For business owners this is important as well because if you have faster speeds then it means people are more likely to check out your website and to stay there rather than switching to a different website when they can’t get the information that they want. And that means you have a better chance of gaining a customer. But just what can you do to help improve your speeds when your customer doesn’t have fast internet?
What you need to do to improve speeds
Improving speed starts with lightening up your website. Instead of having a whole bunch of photos that are really big and use up a lot of memory, try putting smaller photos, less photos or even compressing your images. All of these things can actually be done quite easily. First, go through the images that you have and make sure that they are all useful or important. If you want to keep them then you’ll want to look at using slightly smaller sizes. This will help free up some space.
Finally, use a compression tool to shrink the background size of your photo down. That way, it still looks just like you want it to and it still shows up just like you expect, but it doesn’t take as much power to load. That means it won’t take as much time to load either and you can keep your potential customers happier. And you can find plenty of these sites that are entirely free.
The same thing is important with all of the high-tech features on your website. While these can be fun for desktop or laptop users, they tend to be a problem for mobile users. You don’t want to have anything too big or power-hungry for your users who are going to be using a mobile device and trying to access your website because you’ll end up frustrating them even if your desktop users are happy with your page.
The good news is that you can usually set your website differently for mobile versus desktop users. That way, you can maximize the features for those who have more bandwidth and faster speeds but slim things down for those who don’t have as many options. That keeps mobile users on your website instead of on your competitors pages.
When it comes to improving speeds you want to make sure that you’re starting out with the best website. After all, getting through the information quickly isn’t going to matter if you don’t have good information. So, make sure you have what your customers are looking for and then make sure that you are following the tips we mentioned.
It doesn’t have to be difficult to improve your speeds. Just make sure that you’re taking the time to check things out and get what you need (and what your customers need). This starts by trying out your website on different types of devices and different web browsers. From there, you’ll be able to see what’s happening on your website for different people. You can also check your load speed on several different free websites to see what might be slowing you down.
The faster your website can load the better it’s going to be for you and the more customers it’s going to keep coming back to you. That’s the whole goal of the process, after all. So make sure you’re paying attention and getting where you need to be.
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