La Crosse, WI Resident Victoria Gerrard Shares How To Shop More Sustainably

Today, everyone is becoming conscious of our impact on the environment. Shopping requires a change in mindset, where we look at the lifecycle of products and their impact on the environment. La Crosse WI resident, Victoria Gerrard explores ways to shop more sustainably and make better environmental choices. Click here for additional information.

Buy Less, Choose Better


A simple way to shop more sustainably is to buy fewer products of better quality. When shopping, aim to purchase items that are well-made, durable, and can withstand the test of time. This reduces the waste and the resources associated with producing new products and saves you money in the long run.

Shop Ethically

Look for companies with certifications such as Fairtrade, organic, and cruelty-free. Many brands also have transparent supply chains. You can also shop from small and local businesses with a smaller carbon footprint.

Reduce Packaging

Packaging creates a significant amount of waste, which ends up in landfills or our oceans. A simple way to tackle this is by buying in bulk or products with less packaging and carrying your reusable shopping bags. Avoid products with excessive packaging, such as plastic bags, bubble wrap, or polystyrene.

Choose Sustainable Fabrics

Consider fabrics with less environmental impact when shopping for clothing or home textiles. Sustainable fabrics include organic cotton, linen, hemp, and bamboo. These fabrics require less water and fewer pesticides and are biodegradable at the end of their lifecycle.

Shop Secondhand

Thrifting and shopping for pre-owned items are excellent ways to reduce waste and minimize the impact of production. Secondhand items often have some life left in them, and you’re giving them a second chance by extending their lifecycle. Plus, shopping secondhand is easy to find unique pieces you won’t find in stores.

Repair And Mend

Repairing or mending items instead of throwing them away is an excellent way to extend their lifecycle. Instead of buying new things, try fixing them yourself or taking them to a tailor. You can also donate your unwanted items, which someone else can use or repurpose.

Choose To Rent

Renting products like clothing, furniture, or equipment is an excellent way to reduce production and waste. Instead of buying something yourself, you can rent it for a period that you need it and then return it. Companies that rent products often have high-quality and keep them in good condition, so you’re getting a great deal and reducing waste.

Benefits Of Shopping Sustainably


Environmental Benefits

Switching to sustainable shopping habits can have a significant impact on the environment. When you shop sustainably, you opt for eco-friendly products that are often produced using renewable resources or have a reduced carbon footprint.

This way, you reduce the amount of waste produced, lessen the environmental impact of the products we use, and choose to support businesses that prioritize sustainability. When we start making simple choices like bringing reusable bags or avoiding single-use plastics, we help reduce our carbon footprint and positively impact the environment.

Health Benefits

Buying products produced using natural ingredients or packaged sustainably can positively impact our health. Conventional products may contain harsh chemicals or toxins that can harm our health or negatively impact the environment.

By choosing eco-friendly products, we can reduce exposure to toxins and pollutants, leading to better health outcomes. You can switch to natural cleaning supplies, organic clothing, or sustainably sourced skincare products, and support your overall health and wellness.

Cost Savings

Sustainable choices do not necessarily mean paying more. Shopping smartly and sustainably can help you save money in the long run. You can start by adopting the 3R approach – reduce, reuse, and recycle- starting with reducing the amount of waste you produce and then reusing or recycling the materials you have on hand.

You can also shop for products in bulk or participate in local farmers’ markets, where you can find locally grown produce and food that is fresh, affordable, and supports your community. You can also invest in quality, eco-friendly products like reusable water bottles or cloth bags, which, although they cost more initially, can save you money in the long run.

Ethical Implications

When you shop sustainably, you are choosing to support ethical business practices. Many companies that prioritize environmentally sustainable practices treat their employees and suppliers fairly and ethically. This includes paying livable wages, engaging in fair trade practices, and prioritizing animal welfare.

By making eco-friendly choices, we support these businesses and contribute to a better future for workers, animals, and communities.

Engaging In Positive Change


One of the most significant benefits of sustainable shopping habits is being part of the positive change we want to see in the world. As conscious consumers, we challenge the status quo and create a better future for ourselves and future generations.

By choosing to be eco-friendly, we become a part of a more significant sustainability movement that seeks to protect the environment, implement more ethical and fair practices in business, and generate positive change worldwide. Ultimately, we can make a difference and ensure a better tomorrow for ourselves and the planet.


Shopping sustainably does not have to be complicated, nor does it mean sacrificing your sense of style, convenience, or price. It’s all about being mindful of our purchases and considering their environmental impact. By following the tips shared by La Crosse, WI resident Victoria Gerrard, we can all change our shopping habits and contribute to a more sustainable future. Remember, every little bit counts and small changes can lead to significant results.

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