During 2019, tourism was at its peak. Never in history have there been more hotel overnights and more flights. Each tourist destination recorded an increase in the number of tourists, which was already high. There are many reasons for that, but above all, increasingly affordable flights, as well as hotel prices. Also, the number of people who have enough money to travel has increased significantly in recent decades since Asian countries, and China, in particular, have achieved economic growth.
Additional growth in tourism is projected for 2024, and it seemed that these predictions would come true until the whole world stopped abruptly in March. Instead of planning a vacation, all of a sudden we were all in a lockdown and thinking about other things. Although all industries suffered a significant loss, no one lost more than tourism. All hotels, airlines and cruise ships did not make any profit for months, only losses and by the end of the year, the situation had only slightly improved. Not nearly enough for the recovery of this industry.
However, it seems that we will return to normal in 2024. Therefore, it is time for all hotels, resorts and others to start thinking about how to further improve their services in order to attract as many tourists as possible and recover from the crisis. We will help you by telling you what are the ways you can improve your hospitality management.
What is hospitality management?
It is very important that you understand hospitality management in the right way of so that you can improve it as much as possible. The most important thing is to find a balance between spending and improving your services. You need to completely enhance the guest experience without compromising your earnings. That is why we will present you with just such ways to improve.
Ways to improve your hospitality management
1.Optimize your website
You need to start by optimizing your website. We believe that you have a website and that you are present on sites like Booking, but that is not enough. Your site must be optimized for all the requirements of today’s customers. And that is, above all, to work well on smartphones. Today, people often organize the whole trip via mobile phone, because in that way they can book accommodation and flight. If they go to your website and see that it is not well optimized and that loading time is too long, they will surely change the hotel, even though you may be better than other one. Also, insert various functions like voice search. All of this is no longer something you can have but don’t have to, but that is must-have. And so it will be more and more from year to year, so implement it as soon as possible.
2. Use all available tools
You will not be able to do everything necessary to make everything run smoothly if you do not use all the tools available to you. As someone who runs a hotel or a resort, you know how many different tasks you have every day. And today there are so many different software, that it would be foolish not to use them. That’s why you need to take advantage of all the tools you have. Use them to have a better overview of your finances, then use flowcharts to develop new ideas and generally for most things you have the right tool to help you. The demands of today’s business are too great to rely on paper and pen alone so you must implement such software in order to stay competitive. If you see that the requirements are too demanding for your current knowledge, it would be positive to advance yourself by obtaining a degree in hospitality management. You can see what you will learn while studying for a degree at apc.edu.au
3. Make it suitable for photos
We live in an era of Instagram and other social networks that are very important in the lives of many people. Surely you have seen people posing many times to take the best possible photo, not paying attention to where they are, but only to the making great photo. So if you want to further improve the services you provide and increase the number of guests, make at least one part of the hotel such that it is attractive for photos. There is no better advertisement than having a lot of people take pictures there, and it is also a free advertisement for you. When it comes to hospitality management, you have to think about even such small things. All this will be significant to you in the long run. Maybe even good photos make your hotel world famous. It wouldn’t be the first time something like this had happened.
4. Implement voice assistants
Voice assistants have been around in our smartphones for years, but this option is constantly being improved and there are devices that are just for that. It will certainly not be a small investment, but it can be a very important improvement because of which many will choose your hotel. There are more and more such devices like Amazon Echo that may be ideal for you. Through them, guests can control all the functions in the room, and you can also get feedback on the ideal temperature in the room and the like. Also through such devices they can request cleaning only when necessary and thus reduce the cost of housekeeping.
5. Create partnerships
In these difficult times, many local businesses are on the verge of bankruptcy. So it is wise to offer them a partnership that will benefit both you and them. Make an agreement with restaurants and various other services so that your guests have everything at their disposal. And you will then reduce the prices of food and everything else, because you will get a discount from those local businesses. Win win situation for both you and them, so contact them as soon as possible.
6. Don’t forget to reward regular guests
If you have guests who regularly stay with you, you have to reward them in some way. Either prepare a gift for them or give them, for example, a VIP card that will bring them a discount on each subsequent stay with you. Also create a referral program so that it pays for all your guests to recommend you to others. A loyal customer base is paramount to the long-term success of a business.
It is not difficult to improve hospitality management at all, but it is necessary in order to get out of this crisis as soon as possible. Be ready to meet the requirements of guests, who will certainly be eager to travel after a year-long quarantine.