There is a wide array of benefits to undertaking 2D animation videos as a marketing strategy. These include better organic traffic, increased engagement on websites, and a positive ROI.
It was predicted that 82% of all consumer internet traffic will come from videos, come 2023. For businesses looking to make it big in the digital age, video marketing is going to be an essential tool for success.
Not only that, video content has turned out to be one of the best ways to establish your brand identity and presence, with 2D animated videos helping brands launch new products and services successfully.
Hence, we’ve come up with 5 reasons why every business should leverage 2D animation videos as a marketing tool. Let’s discuss them in a bit more detail.
More Website Engagement
Video content is becoming viral on the internet, with consumers spending 88% more time on websites with video content than on websites without videos.
This trend supports the claims that marketers have been making for ages that consumers prefer video content over textual content. This is because video content is much more engaging, interactive, and easy to watch. On the other hand, textual data requires focus and effort to read and understand.
However, according to JatApp company website, one important thing needs to be addressed here and that is page load speed, which is one of the biggest issues facing businesses that include videos on their page.
Obviously, a video has a very large file size, and putting it on the page without giving any thought to SEO optimization will make your page load time increase drastically, so before you put your video there, consult your SEO team and ask them to optimize the page in a way that even with the video, the page load time doesn’t increase too much.
Video content is known for increasing brand engagement and trust within their target audience, and in the competitive digital world, video content is crucial for success.
Consumer Demand on Social Media
Businesses should ideally respond to a shift in consumer demand, and if you’re a company that is active in the digital space or looking to get recognition, then your consumers are more likely to engage with your social media presence if they see video content on your social media page.
According to Hubspot, 54% of consumers today want to see video content from the brand they support, and social media is the primary hub of this interaction.
But it’s not just a traditional video that you can put on your page on social media platforms. In recent times, there has been a rise in the number of alternate channels on social platforms where you can post these videos.
For e.g. the “Stories” option in Facebook and Instagram can also feature these animated videos of yours. The user can then directly interact with them just by swiping up on the story and typing its message in the message box that follows this move.
73% of consumers claim that a brand’s presence on social media affected their purchasing decision, and since videos are the most preferred content type on social media, your brand can leverage 2D animated videos for better conversions and engagement via social platforms.
Clear Communication and Messaging
Videos are an excellent asset to clear communication and messaging. From a viewer’s perspective, the human brain can process visual data 60,000 times faster than it can process textual data.
This makes it easier for you to deliver your message to your target audience using 2D explainer videos, animated whiteboard videos, and product demo videos.
What makes 2D animated videos different is that users are more willing to watch them, which increases their ability to grasp the message that your brand is trying to establish.
But wait, not all videos are good at communicating what they intend to put out there. A very long video or one with a poorly written script can get boring very soon for the user, resulting in dropouts and an increase in bounce rate. You seriously don’t want this to happen, right?
So the way to come around this is to ensure that your video is of primal length and has a powerful script that accompanies the visual graphics.
Mostly, it’s recommended that you keep your videos to no longer than a minute, and have a structure to them. You firstly need to identify the problem, pose the solution, verify it with facts, and give off a CTA. This makes the video easy to follow for the audience and makes the video serve its original purpose of fostering clear communication with the user.
According to reports, a one-minute video is worth 1.8 million words. Now imagine 1.8 million words of text-based information. If you look at your target audience, there’s no one who would want to read millions of words to understand your message, product, or service.
However, to ensure that this message is geared to suit the user, you need to follow the set path and ensure that you take all steps that make the video engaging and worthy of being viewed.
2D animated videos break this barrier and allow for information to be gathered in a short amount of time in a way that is both informative and enjoyable.
Search Engine Optimization and Video Content
Video content is an excellent tool for Search Engine Optimization. According to a report, businesses with video content are likely to generate 41% more web traffic from Google searches than those websites that don’t have video content.
You can leverage video content on your website and landing pages to increase your brand’s conversion rate by 80%, according to Unbounce.
This is because of two reasons:
- Google believes in the philosophy of “human-first.” This in laymen’s language means that they consider content that is optimized for human understanding in the clearest and easiest way possible. That’s one box that Video content ticks.
- Video content is more likely to be shared and generate inbound links. As a result, videos are 45 times more likely to rank on the first page of Google, as compared to text results.
This affects your website’s authority as a platform. The more inbounds link your website has, the likelier it is for Google to push it to the top of SERP results.
Apart from this, videos always have a separate tab on the Google search results page, from where a lot of traffic gets directed to sites that have videos in them. If you optimize your video to appear in this pane, you can dominate the SERPs through a bi-channel strategy, ensuring more traffic to your site.
An Incredible Return on Investment
Like any other form of marketing, video marketing is also a strategic decision that needs to be backed by numbers. Businesses and marketing executives assign a return on Investment that they expect from their video marketing strategy.
According to Oberlo, 88% of video marketers feel satisfied with the ROI of their video marketing strategy. This stat showcases the power of video content, which helps drive both engagement and conversions for brands.
This is because today’s consumer base has a short attention span and a lot of options, which means that brands have to convince their audience to purchase their products or services in the least amount of time possible, and video content does just that.
As old marketing strategies dry out, video content is still hot in the market and is helping brands increase revenue and grow rapidly.
As a brand that’s looking to make it big in the digital ecosystem, video marketing is a great investment to make for your brand’s success.
At the end of the day, every business in the digital has specific goals and milestones they want to achieve. For businesses today, video marketing is one of the tools that make it possible for companies to achieve those goals.
If you’re looking to optimize your marketing strategy by integrating 2D animated videos into your brand, then this is the right time for you to do so.
At the end of the day, video marketing is the user demand and by evolving your brand in order to answer that demand, you can increase your business performance by many multiples and that is why it is vital for businesses to leverage 2D animated videos in 2023.