With the advent of the pandemic, people shifted to online means that provided a great alternative to offline activities. Online casinos were one of these activities because people did not have the liberty or the permission to go to casinos during lockdowns. Slowly and steadily since 2020, the online gambling industry has seen a significant rise in the participation of people across the globe.
Even as offline casinos started to open, many players did not make the transition back and still used online platforms. This article aims to analyse different trends that have been impacting the online industry and will also have a great impact in 2024. Let us see what they are. You can also see more at playamo.com.
Use of International Cards
Because the entire transaction process is online, there is a lot of permeation of different payment methods. Online casinos are based in a singular location which may or may not coincide with the location of many of the players. There are several countries that have strict restrictions on gambling policies, especially when it comes to online platforms. However, with the use of proxy servers and VPNs, many users across the world can easily access any gambling platform they like to participate in.
The governments understand that the restrictions are difficult to enforce because they will interfere with a lot of revenue coming in. With these mild restrictions, there has been a greater increase of international credit and debit cards being used on online casino platforms. Another reason why this use has been continuing is that most of the people on online gambling platforms are well aware of the financial risk and the possible restrictions.
Innovative Marketing Strategy
Social media marketing and promotion through emails is a rising trend that is helping the gambling industry flourish immensely on several online platforms. Previously gambling companies had to rely on physical means to reach potential clients, which would also require them to spend a lot of money and resources for wide advertising.
Companies no longer have to invest in billboards or brochures because they can target customers based on their search engine activity. Targeted marketing strategies include sending emails showing advertisements on social media providing promotional offers through targeted marketing on different browsers.
Innovative marketing strategies have a great impact on the online gambling industry because the probable clients who got skipped previously could now be targeted because of their phones. The reach of the gambling companies has increased without making them break a sweat in order to attract customers.
Increased Participation of Women Players
Gone are the days when only men were targeted by gambling companies for business. Initially, casinos were dominated by men, and offline casinos still see the majority being male. But online casinos have given women the liberty to play in the privacy of their homes through their own phones without having to interact with men.
It is easy to feel dominated by experienced players, especially men who will look down on you as you are playing in a social setting like an offline casino. Online gaming platforms allow for anonymity without having to interact with any other player. This has led to increased participation by women players online. The participation has increased so much that nearly 40% of all the players on online gaming platforms are women.
Most of these women are below the age of 35, which shows that a particular demographic can be targeted. There is a great possibility that this trend will rise, and more women will participate in online casinos in the near future. Many companies have also tried targeting only women players to increase participation and generate more revenue.
Change in Gambling Habits
Because of the change in the mode of gambling, the way it is received by participants has changed as well. The changing habits simply mean that there is no longer a timeline required to be followed by the players. With their different time zones, people across the world can play at any given time.
It may be during an office break, right before going to sleep, or immediately after waking up. The change and gambling habits are not restricted to accessibility. Gambling has now become a social phenomenon because it is available on a platform that can be easily shared with a click of a button. Different platforms and gambling applications allow people to invite their friends or share their scores with them.
Bragging your friends about your winnings for wanting them to play with you is a natural human urge that helps grow a business. Gaming companies are banking on the human urge to be social towards the people you want to share parts of your life with. This trend will only continue as more and more young people are engaged through these online casinos.
Many times there are incentives when friends or contacts join on an online platform. The online gambling industry strives through these referrals and in-app purchases that allow people to share their progress and invite others to do the same.
More Convenient than Cash
Offline casinos generally operate on the client having enough cash to work through different machines or play different games. There is no way in which you can use cash to play games online. The ease of use which allows people to make transactions online, also makes the entire process more convenient.
Players can not simply transact the money they want when they want without having to make a trip to the ATM. The gaming industry is benefiting from online transactions because players are less likely to stop when they have access to their banks at the tips of their fingers.
Understanding different trends like the ones mentioned above are important to you to understand how they will help or impact the gambling industry in the time to come. The online industry is most likely to flourish in the coming time because of convenience.