To plan, manage, coordinate, and even measure the progress of their marketing presentations, very often marketing experts use marketing automation platforms. The goal of any business is to increase profits, and the goal of marketing professionals is to turn potential customers into safe and loyal customers. Proper use of marketing automation will help you on this road. With the help of its proper use, you will be able to easily collect quality user data, learn how to communicate with the audience and increase the number of customers. Personalized and targeted content will save you time and help you focus more on key projects.
As part of CRM and CXM management, marketing automation is mostly based on defining marketing campaigns, segmenting and tracking the campaigns themselves. Through various channels, you can address your current and future customers with automatic messages. The online campaign and all sales activities will be much more efficient through this automation. Just set up the workflow and watch your business grow. If you still feel that you do not have enough knowledge or experience for something like this, you can always turn to an SEO Consultant for help.
A professional SEO Consultant Mrmarketingres helped us answer the question about 6 ways marketing funnel automation can save time & money for your business. Stay with us and find out more about this topic.
1. Incredible time savings
It takes a lot of effort and time to locate, attract and retain customers with classic marketing tools. Therefore, some other jobs had to be paused. Marketing automation works for the benefit of your time. With marketing automation, you can no longer get overwhelmed with work or simply forget to keep track of your target audience. If you have adjusted all the settings well, dedicate yourself to key project tasks and let marketing work for you.
2. Increasing customer confidence
Relationships with clients and customers are invaluable. By taking care of them, with quality and higher-level communication, you gain the trust of your clients. Automated marketing and an SEO consultant can help you easily maintain your existing database. And not only that. Through this system you will not only increase the trust and satisfaction of customers from the existing database, but you will also have the opportunity to expand it.
Even today, most online communication is done without the mediation of people. Scientists believe that in the next few years, over 80% of online communication will be exactly like this. That is why it is necessary to improve communication with existing customers, speed it up and simplify it, because don’t forget: retaining existing customers is cheaper than searching for new ones.
3. Automated personalization
Automated marketing is the kind of system that draws information from every customer who visits your site. Besides it shows you the dynamic movement of content, it can follow the needs and interests of your customers.
Using information from the profile of visitors, this system creates the so-called personalized content. This kind of content hits right on target: the right product is marketed to the right people at the right time. With a well-designed and precisely defined automated personalization, an increase in profit of up to 20% is guaranteed.
4. Social networks
The classic way of posting on social networks is now a thing of the past. According to that old habit, you had to be content, process a photo, come up with an interesting description, think about interested groups of clients who need to get that content, and so on. Why waste time when there is nowadays an automated system that makes your job easier and more precise? You can save up to 6 hours a week with this system.
Create a weekly schedule of posts, fill the content with interesting columns, and don’t let customers forget about you.
5. Measuring client activity
You do not need to constantly address every customer. Some customers are quite inactive and are not interested in your products or services. You should not waste time with such clients but strengthen communication with those who are constantly there and active.
Certain automated marketing applications will help you determine which visitors are not active and do not have enough interaction with your marketing content. You simply need to adjust workflows and update the system regularly to get rid of „sleepy“ clients and have a real situation in front of your eyes. Dedicate yourself to those who are willing to listen to you and spend their money on your products.
Besides this, you have the opportunity to single out priorities within your customer base, ie those who are very interested in your marketing campaign. Make them unique offers and strengthen the relationship with loyal customers.
6. And finally: all marketing without clicking “send”
Implementing your marketing idea doesn’t have to tie you to an armchair, a computer, and a mouse click. Now everything is much simpler. Simply set up the program and go for a well-deserved coffee break. This automated marketing system does it all by itself. Emails, messages, posts, and even entire campaigns are activated at the specified time and to the specified target group. It will recognize your audience, single out the right content and launch campaigns based on your schedule but also customer habits.
You can easily relax or focus on other tasks within the project. However, don’t forget to analyze the results you have reached from time to time.
The strategic development of your business can largely depend on the marketing automation process. This system searches the market in the best possible way and helps you to better organize your business. In addition to these benefits, automated marketing works for you in the long run. It saves money and saves your time. All data obtained is collected in one place. It is based on this information that automatic messages are sent or all campaigns are started automatically. As a top marketing experience, we propose the unification of marketing, sales sector and customer service.