How Can Customer Feedback Improve a Business – 2024 Guide

Anyone who has ever created and marketed a product knows that it is not an easy task. No matter how good the product was, no one can, with certainty, claim and guarantee that it will be successful and generally accepted.

It is about creating a whole strategy, which includes a wide range of items, so that the product finds its way to customers and users. Even large, established companies have failed miserably with some of their products. It is known that entire teams of marketing experts are engaged to promote new products. However, if someone is just breaking into the market and does not have too many opportunities and resources, then his path is inevitably more difficult, complicated and uncertain.

Basic guidelines for placing a product or service on the market

Source:marketing plan

1. Quality of product or service

The most important question is what we offer and whether we are up to fierce competition and a developed market. Without quality, as elementary items, no marketing plan or planned action will help us launch our product. So, are we ready and able to satisfy some of the human needs with what we have created?

2. Brand formation

A brand is not a material category, but an association, a creative expression that stimulates our emotions and perception related to a product or service. Brand name, logo, design, colors, fit into modern trends make it an integral part of what we want to promote. Well-known products, which have existed on the market for a long time and which have justified their quality over the years, do not even need to be pompously advertised. It is enough to show their logo and the whole planet knows what it is about.

3. Advertising

One of the important and unavoidable items is advertising. It used to be enough to publish an ad in a newspaper, but today it involves entire packages in the field of advertising. Advertising on TV, radio, social networks, putting flyers in mailboxes, billboards, recording videos … all of these are marketing campaigns that should promote your product in the best possible way.

Customer relationship

Suppose your product has entered the market and potential customers have begun to take an interest in it. There are those who are curious and ready to try new things, so they have already become consumers of what you offer. While such a start is encouraging, certain additional steps are still needed, which would be a wind in the back of your product or service.

1. Create a loyalty program

At the beginning, show how much you care about future customers and how much you appreciate that they decided on your product.

Design discounts, promotions, gifts that will be periodically available to those who will have your loyalty card. Stimulate them with free samples, various gifts and services and discounts, which you will provide at the very beginning, and later.

2. Focus on the customer

This implies the old saying “the customer is always right”, so try to be so, even in cases of misunderstandings and objections. Meet the wishes and needs of customers and show that you respect their opinion and attitude.

3. Staff

Keep in mind that the first impression is very important, so your employees must be kind, helpful and professional. Such an approach must be constant and lasting. Whether it is a store, online shopping or providing a certain type of service, inadmissible omissions in the form of neglect of the customer, disregard for his wishes and needs. If you are engaged in online sales, your shipments must be controlled and punctual, and delivery within the agreed time. These are all details that speak of you as a credible and competitive company.

The importance of customer feedback for business improvement

In the past, only sales and financial profits were only indicator of the successful listing of a product on the market. It was very difficult to get information and opinions from consumers about details, possible flaws or suggestions regarding your offer.

Nowadays, thanks to technological developments, it is very easy to get feedback from consumers and users of your services. This is invaluable for further business development and timely response if there are objections and objections to your product. It simply provides a real opportunity to know in which direction your business strategy should go and in which fields you need to engage further.

How to get feedback from consumers?

  1. Design an attractive site (with advertising and information about your product, provide ratings and customer comments)
  2. Contact customers via e-mail and ask them for an evaluation and impressions regarding your offer, business, efficiency, price ..
  3. Engage interviewers, this is a useful procedure, because trained interviewers will quickly and easily determine people’s affinity for your product or possible flaws, and there will certainly be those who will have constructive suggestions and creative suggestions.
  4. Talk to customers through social networks
  5. Visit websites like where you can find some very unpleasant comments about your business, but which may be key to solving the problem.
  6. Organize product promotions and share on-site surveys that will provide you with significant information and impressions about your work.

How customer feedback can improve your business?

Customer opinions, their suggestions, impressions, objections, suggestions … are extremely important for a businessman who is flexible and has a sense of progress and advancement. If he knows how to separate the important from the irrelevant, he will be able to get an impression of his business first hand and in the right way. Here is the impact of direct communication with the leaders and their opinions:

1. Increasing sales volume

Any situation that hinders the growth of your sales will be easier to solve with direct contact and conversation with customers. You will find out what you are lagging behind, which principle of your business is wrongly conceived and by correcting mistakes in a specific field, you will improve your business and increase sales.

2. Proof that you are responsible

True professionals suffer criticism just as much as they enjoy praise. Thus, they show the degree of their business maturity and the ability to listen to other people’s opinions and improve their work. Any constructive criticism is welcome and its adoption means that you have a responsibility to customers, as well as to yourself and your business.

3. Orientation towards the future

By examining the market in this way, you will be able to listen and feel the hint of new trends and market demands and react in time, perhaps before others, which is a great benefit in the business world. Nowadays, autistic business is inadmissible and can only lead to collapse. Therefore, let your engagement be in maximum communication with your clientele.

4. Credibility


If the comments and evaluations of your business policy and products are positive, it will provide you with great credibility and make your company known and recognized. It will certainly bring you additional success in business, and no one is immune to respect and praise. It is nice to hear that consumers and competitors think well of you and that it is a pleasure to work with your company.


Today’s business principles find it necessary to listen to the end users of your products and services. Without that, there is no establishment, success and competitiveness. Every serious and promising businessman is aware of this and does everything available to establish contact with customers and hear their evaluations of their work. Taking into account criticism, suggestions, proposals and praise for what is good, leads the company to secure prosperity and makes it recognizable and successful in the market.

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