Who's in the Pool

Our manifesto

The Pool makes interesting, inspiring, original content for busy women. We broadcast throughout the day (and night!), making sure our output is relevant to where you are and what you’re doing. You’ll find everything, from people and politics to film, fashion and food. We work with a select group of brand partners to make some of our unique content, which means access is always free. This content is always clearly marked. We’re positive and honest online allies. A pool of women like you – who actually like you – bringing you the pass notes on the day. 

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CO-FOUNDER, CEO & EDITOR SAM BAKER

Editor, writer, workaholic, wine drinker, ginger. More trouble than I’m worth (apparently). 

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CO-FOUNDER & BROADCAST DIRECTOR LAUREN LAVERNE

Broadcaster, writer, the nerd on the dancefloor.

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chief commercial officer JO MORRELL

Tea-drinking, yoga-loving media slave. Andy's wife and mum to three noisy boys. Sudoku specialist. Always looking for a new leather jacket.

@JoMoLondon

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deputy editor LUCY DUNN

Runner, foodie, Instagram-aholic with more cookbooks than clothes (which is saying something as I have a LOT of clothes). Fascinating fact: my Dad’s a morris dancer. 

@Luce29

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columnist SALI HUGHES

Small, opinionated, sweary Welsh workaholic writer. Love my boys, films, mates, jokes, tea, leopard print and cheese out of all proportion.

@salihughes

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news & content editor LYNN ENRIGHT

Irish, squawky, a big fan of grey cashmere and poached eggs. Guilty of saying "I basically AM Jo March!" after my third drink.

@LynnEnright

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senior editor MARISA BATE

Tall feminist with a love of Taylor, Deptford, The Wire (still), trainers, sequins, cats, cats in pubs, dogs, dogs in pubs, pubs and wine.

@marisajbate

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Deputy news and content editor ZOË BEATY

Six-foot tall writer and book nerd. Pubs, cheese, and cheese snacks in pubs are amongst my favourite things. I want to join your feminist mob. 

@zoe_beaty

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fashion & beauty editor FRANKIE GRADDON

Can mainly be found wearing navy, looking at dog pics, wishing I had better hair, pretending I do yoga and having a few wines. Has minimum three lipsticks to hand at all times

@FrankieGrad

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Contributing Fashion Editor STACEY DUGUID

Laughs a lot, blurter of randomness. Vegetarian. Shoe collector. Runner. Mother. Locked in mortal combat with own hair. Scottish. V loyal.

@StaceyDuguid

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columnist LAURA CRAIK

I like dogs, cheese, red wine, Prince, shoes, coffee, Breton tops and box sets, just like everybody else. I don't like cats, though.

@LauraCraik

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columnist VIV GROSKOP

Writer and stand-up comedian as heard on BBC Radio 4, author of I Laughed, I Cried ("frankly psychotic" -- The Mail on Sunday).

@VivGroskop

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columnist ANNA JONES

Cook, food writer and stylist. Devoted to helping people make a long-term commitment to eating well and feeling amazing.

@we_are_food

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columnist SASHA WILKINS

Journalist, cook, fashion editor, blogger, broadcaster: The wonderful thing about being a woman in 2015 is that I can be all of the above.

@LibertyLndnGirl

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picture editor ALEXANDRA HADDOW

Fan of a great photo, keeper of bad-date stories, comedy addict, wine enthusiast. Don't take yourself too seriously. Unless you're a doctor.

@MissAHaddow

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social media manager CAROLINE O'DONOGHUE

Writer, social media-er and Strong Female Character. Often found at @WorkInProwess or re-reading Cher's autobiography.

@Czaroline

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senior designer VICKY BIRD

Designer and creative type obsessed with all things minimal and outer-space. Always on the lookout for cool compositions to Instagram.

@vbirdtweets

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product manager LIZ HAYCROFT

Tiny Aussie with a voracious appetite for food, podcasts and popular culture. Once walked across Spain. Often dreams in Japanese.

@LittleLizu

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editorial project manager Sally Moussawi

Londoner born in Lebanon. Mother to two beautiful house plants.

@sallyhandroo

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commercial project manager SHERIFA BENJAMIN

Slightly sarcastic feminist who loves to laugh as much as humanly possible. Wine, steak and an Arsenal victory make me happy. If it's outside zone 2, I will not be going.

@iamsherifa

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junior av producer HANNAH VARRALL

Tea drinker, music lover, bad dancer, jeans wearer, fake ginger, crazy golf pro (in my dreams).

@hannvarr

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fashion and beauty assistant ELLE TURNER

Laughaholic, secret scrunchie wearer, flicked-liner enthusiast, puddle splasher. A little on the clumsy side. Having a blast.

@ElleTurnerUK

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editorial intern EMILY BAKER

Mancunian music-lover with a penchant for rubbish pop. Hoarder of cat photos and Diet Coke, with strong opinions about people who fold down the corners of books.

@emilyrbakes

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design and pictures intern Penny Whitehouse

90s kid hiding under a fringe and some tattoos. Twin Peaks, portraiture, pets and the colour yellow complete me. Really good at scrabble. Really bad at crosswords.

@HouseofPenelope

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