The very best new backstage beauty products

Previewed for the first time at London Fashion Week, these are the most exciting beauty launches heading your way straight from backstage

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By Elle Turner on

If ever there were ripe hunting ground for new and exciting beauty intel, it's backstage at the fashion weeks, where, every season, the experts get the opportunity to debut and test-run products before they even launch. We made our way backstage to report back on the very best products coming out over the next few months. Here are the highlights:

The instant skin perfector: Charlotte Tilbury Hollywood Flawless Filter

Introduced for the first time backstage at Temperley, where Charlotte Tilbury used it to create a "glossy, superstar-lit glow", the Hollywood Flawless Filter combines the perfecting properties of a primer and the glow of a highlighter with a hint of blurring, soft-focus coverage. It's been secretly used by Tilbury on red carpets for 25 years and now it's available for all, giving us, as she puts it, J.Lo in a bottle. Apply it under foundation for all-over radiant skin, or dab in targeted areas (cheekbones, Cupid's bow, brow bone) over the top. You can even use it instead of foundation entirely.



As seen backstage at Erdem and Roksanda, L'Oreal Professionnel's latest addition, the Techni.ART Rebel Push Up Texturising Powder-in-Mousse, is an ingenious volumising mousse/texturising powder hybrid. Micro powder is contained within the mousse to give extra oomph and a more undone texture that styles well. It's best combed through damp roots and lengths, then blow-dried to set, and promises mega-volume.


The Designer collaboration we all want: Erdem x NARS

We've come to expect beautiful make-up from the Erdem show, but this season came with its own surprise: a brand-new collaboration between the designer and NARS. Five years in the making, the 13-piece collection features lipsticks in pinks and reds, peachy blushers, two eyeshadow palettes, a highlighting stick, blotting papers and a powder-lip palette. It's everything you would expect from an Erdem collaboration on paper. In real life, though, it's even more beautiful, as demonstrated by Val Garland who used the make-up to create the beauty looks backstage at Erdem's London Fashion Week show. The collection drops exclusively at Selfridges on 15 April, then nationwide on 1 May. 

Erdem x NARS Lipstick in Carnal Carnation, £22, available 15 April


Glowy skin was the biggest trend of London Fashion Week. At Molly Goddard, make-up artist Hiromi Ueda made use of MAC's soon-to-launch Hyper Real Glow Palette in the shade Flash + Awe to highlight in the inner corner of the eyes and over brow bones. The creamy formula blends easily and gives a soft glow, plus the three shades work beautifully across all skintones. Available 1 March exclusively from Selfridges and, then across MAC counters nationwide from 29 March.


The hairdryer to better the best: Dyson Professional supersonic hairdryer

Ever the innovators, since creating the Dyson Supersonic Hair Dryer, Dyson has been looking for ways to improve it further – enhancing the filter system and attachment nozzles. And what better way to test it than the intense conditions of fashion week? Top stylists, including Sam McKnight, Guido Palau, James Pecis and Anthony Turner, were given the chance to beta-trial the latest prototype, each equipped with a bespoke tag to identify it during real-world testing. If successful, the final version will be rolled out to professionals first and then, in the future, potentially to consumers. For now, though, the original Dyson is still the best in the biz.

Professional Dyson Supersonic Hair Dryer, still in development


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