Beneath the perky teenage fodder YouTube is famous for, there is also diamond beauty advice for those of us old enough to remember only having four channels. Some you’ve probably heard of – I defy anyone to not find Lisa Eldridge as relaxing as a massage, Pixiwoo videos are like catching up with a mate, Caroline Hirons is the grand dame of straight-talking skincare and Sali Hughes' In The Bathroom With series is cult viewing. But the deeper I go into YouTube, the more obsessed I become with finding niche, newer, shamefully overlooked beauty channels that offer age-appropriate advice without the waffle. Whether you’re looking for help with your eyeliner or are after some blow-drying advice, these five vloggers can help.
If you want to boost your skills, Harry Makes It Up offers great, simple guides to things like covering redness or sweat-proofing your make up. A more conventional YouTuber, she also covers a lot of the old-school video styles like vlogs, favourites and hauls (although thankfully no Boyfriend Does My Make-Up) but with the knowledgeable, helpful and relaxing manner of almost every make-up artist I’ve met.
Alice du Parcq is a ridiculously qualified journalist who’s written for almost every beauty section in the UK. She mines an encyclopaedic knowledge of make up and skincare, meaning she recommends both new and classic products that really work, helping viewers avoid wasting cash on crap.
Ateh Jewel is the beauty writer behind Jewel Tones Beauty, a YouTube site and blog dedicated to giving beauty advice to women with dark skin tones. Although she doesn't upload massively regularly, her videos always feature brilliant expert advice, like this one with Lipstick Queen founder Poppy Queen on lipsticks for dark skin tones .
Bobbi Brown make-up artist Hannah Martin only launched her channel a few months ago but, thanks to years of demoing, she’s a natural. At the moment her videos are completely dedicated to Bobbi products, but she’s so warm and engaging I barely mind, and her Glowing Make Up For Mature Skin is so adorable (it stars her mother in law) that I’ve watched it twice.
Mumface is the new, genius invention of beauty editor Grace Timothy. Her five-minute videos for Mums – from mastering a night feed facial to how to do your face "without looking like a wanker"– are the perfect length, plus she’s hilarious and, thanks to years of experience, has loads of recommendations for great-value speedy products. I have no children and I’m already her biggest fan.