FASHION NEWS

First look: Laura Jackson launches collection with Warehouse

Polka dot dress, £69

And we’ve got an exclusive sneak-peek

Added on

By Frankie Graddon on

If there is one woman’s wardrobe I would like to steal, it’s Laura Jackson. Known as much for her covetable sartorial style as her impeccable interior decoration, Jackson has become a bona fide millennial taste maker. Having previously lent her influence to a Habitat homeware range and a collection with "it" fashion label Rixo, Jackson is now hitting the high street, thanks to a collaboration with Warehouse.

Launching next Thursday, 7 February, the collaboration sees Jackson pick her edit of Warehouse’s spring pieces that reflect her own sartorial taste: “My style is quite eclectic, because sometimes I dress like a tomboy and other times I look really girly. It’s quite a mix – I’m very mood-led.” The edit includes 70s-inspired knits, vintage-style denim and tea dresses. A denim boiler suit nods to one of the coming season’s hero looks, while the yellow button-down maxi dress is sure to be a big hitter.

 

Warehouse has become known for its strong occasionwear offering, something that Jackson re-establishes in her edit, highlighting a polka-dot maxi dress as “the ‘wow’ piece for the evening”. Accessories have also been included, by way of gold-hoop earrings and marble-effect hair slides.

 

In a decidedly tumultuous period for the high street, many brands have been banking on celebrity/influencer affiliations to bag sales. We’ve seen Emma Willis for Next and, of course, Holly Willoughby for Marks & Spencer – both of which have proved successful. With over 85,000 followers on Instagram, Jackson’s collection is sure to go down well. I’ll personally be in line for the yellow maxi dress – if I can’t actually steal Jackon’s wardrobe, I can certainly get a piece of it.

Laura Jackson curates Warehouse is available instore and online 7 February
 

@FrankieGraddon

Polka dot dress, £69
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