What’s your New Year’s resolution this year? Less swearing? More exercise? Will you be doing Veganuary? Or maybe Dry Jan? Well, if you’re yet to decide (or even if you have) then why not join Dry (Feet) January – the latest campaign launched by Beauty Banks.
Throughout the whole of January, the charity will be collecting unused socks to give to the homeless and those living in poverty. This will be done in addition to the toiletries and personal-care products that it already collects. In a recent Instagram post, the charity explained why clean socks are so important: “Socks provide comfort, warmth, protection from the cold and help prevent diseases – wet socks are a breeding ground for bacteria.” Going on to say that clean socks, though high in demand, are rarely given to the homeless, Beauty Banks urges us to donate any unwanted pairs of socks we’ve been gifted for Christmas: “Please send them our way and we’ll make sure they go to a good home.” The only condition is that they are new and will keep feet warm and dry this winter.
According to Shelter, over 300,000 people in the UK are currently homeless or living in inadequate conditions. A report released last autumn revealed that more that 440 homeless people died on the streets or in temporary accommodation. It’s no secret that homelessness is a major problem in the UK, and with temperatures set to drop to -3°C this week, one easy thing that we can all do to help is donate a few pairs of socks.
To donate, send your socks to:
The Beauty Banks,
The Communications Store,
2 Kensington Square,
London W8 5EP