ASOS has made a strong commitment to developing and extending its sizes recently. Its in-house collection, ASOS Design, is available from petite sizes to a size 30, giving its customers more choice and variety. Its latest collaboration is no different, offering pieces that champion and celebrate body positivity. It is designed by LaQuan Smith, an up-and-coming New York-based designer who, after years of learning sewing and pattern cutting from his grandmother, started his own brand at just 21 years old. Since then, his unabashed sense of glamour has made its way to the likes of Rihanna, Beyoncé and Lady Gaga, all of whom have worn his clothes.
There is a men’s and a women’s offering, the latter of which features, among other things, a lot of leopard print, in the form of blazers, wide-leg trousers and wrap-front bodysuits. The rest of the collection includes camo-print dresses, oversized faux-fur hoodies and a generous helping of bodycon frocks.
Smith spoke to ASOS Magazine about the collection and what it represents. “Confidence and being unapologetic in who you are,” he said. “It’s always about accentuating the body and this concept collection will reinforce that in an affordable and attainable way.”
Certainly, it’s great to see a designer collaboration feature pieces made for every body shape – not just a limited range of sizes. And the fact that a young, black designer is being given this platform is also powerful. While Smith’s brand of high-octane glamour might not be to everyone’s taste, it’s brilliant to see a high-street label championing diversity in such a fresh, new way. Bravo, ASOS.