FASHION NEWS

Zara has launched a secret maternity range

Photo: Zara

The high-street giant’s Mum section offers stylish clothes for every stage of pregnancy

Added on

By Elle Turner on

Remember when Zara quietly launched its Special Prices page on to the site, back in April? There was no fanfare, no public-service announcement, just a hidden section that popped up overnight, stocking classic pieces (like everyday sweaters, smart coats and stylish bucket bags) at discounted prices. Now, they’ve done it again, only this time with a maternity range. “Shopping for maternity clothes doesn’t need to be hard. From workwear essentials to comfortable stretch pieces to the latest trend hits, our new online collection of maternity wear has options to offer for all women,” says the Zara site.

Launched in mid-September, the new Mum section falls under Corner Shops – another of Zara’s little-known, recently birthed landing pages (found on its drop-down menu), which “aims to provide an edited selection of the latest and most prominent collections for the online shopper”, according to the brand. In the Mum section, you’ll find dedicated maternity items like this ribbed dress, these comfortable overalls and these straight-leg jeans, all labelled with the tag Maternity Mood (which you can type straight into the search bar for ease). But for increased options, the brand has also added in items from the full Zara collection that would work during pregnancy, from cosy cable-knit cardigans to printed midi dresses and sturdy boots.

The pieces have been photographed on expectant mums (including model Arizona Muse) with a range of differently sized bumps. From teensy to about to pop, Zara has something for all. As you would expect, designs tap into the current fashion mood – there’s animal print, alpine knits, velvet and sequins. With plenty hitting below the £50 mark, the collection fills a gap in the market for stylish maternity wear that doesn’t cost the earth.

HERE’S WHAT TO BUY

 

 

 

 

 

 

 

 

 

 

@ElleTurnerUK

Sign up

Love this? Sign up to receive our Today in 3 email, delivering the latest stories straight to your inbox every morning, plus all The Pool has to offer. You can manage your email subscription preferences at My Profile at any time

or
Photo: Zara
Tagged in:
fashion
fashion news
shopping
shopping fix
zara

Tap below to add
the-pool.com to your homescreen

Close
Love The Pool? Support us and sign up to get your favourite stories straight to your inbox