From petite to plus size, there are more and more high-street brands now responding to the cries of consumers everywhere, finally making clothes to fit real bodies and lifestyles. The latest to do just that is M&S, which has just unveiled its inaugural Curve collection, specifically designed to fit sizes 18-32.
As always, M&S has taken direction from its customer feedback, which stated that women simply wanted well-made, comfortable clothes that fit properly. While this doesn’t sound particularly complicated, there is still a distinct lack of plus-size clothing that fits these criteria on the high street. To help provide an added insight, M&S has also recruited plus-size blogger Danielle Vanier, who not only advised the design team on the entire collection, but also designed two dresses within it. “My favourite little black dress came from M&S years ago,” she says. “I used that as my starting point and went from there, really. I was only supposed to be designing one dress, but that quickly turned into two. I just want women to feel good about themselves – not like they’re wearing a sack.”
Now that such a behemoth of the British high street has taken steps towards greater inclusivity, here’s hoping those who still don’t cater to all women will swiftly follow suit
With over 100 pieces, including a mix of casual shirts, flattering dresses, pencil skirts, embroidered blouses and outerwear, the Curve offering feels like a true extension of the M&S brand, rather than an afterthought. There are design details that suggest just how considered the range is – jackets, for example, have jersey inserts inside the sleeves, to ensure they fit properly and don’t feel constricting in any way. Tops, skirts and dresses also have a keen focus on the waist, automatically ensuring they fit the body in a more comfortable, flattering way. And, crucially, the brand has also had mannequins made to represent a size-20 body, on which to display the clothes in-store.
While the entire Curve range doesn’t launch until January 23, M&S has released an edit of pieces available to buy now, including the biker jackets, wrap dresses, cigarette trousers and tailored jumpsuits. Now that such a behemoth of the British high street has taken steps towards greater inclusivity, here’s hoping those who still don’t cater to all women will swiftly follow suit.