Sainsbury’s is officially making women’s dreams come true: now, you can get your groceries and sex toys in the same place.
The supermarket chain is launching a range of three vibrators, which will be available in 500 stores across the UK – and they’re all catered for female pleasure.
The vibrators start at just £8, with the Rose Gold Bullet; then there’s the Rose Blush Bullet, £12; and the Aura Silver Vibrator and Massager, £15. This new venture is set to “help customers reinvigorate their sex lives and boost the nations' sense of wellbeing”.
It came about after Sainsbury’s Living Well Index found that one-in-three Brits aren’t satisfied with their sex lives. Being sexually satisfied has a big impact on a person's sense of wellbeing, and that, alongside sleep, is one of the strongest indicators of how well a person is living.
In other words: the more orgasms you have, the better you feel.
It’s why this is such an amazing move by the British supermarket. It’s not just promoting sexual wellbeing and pleasure, it’s normalising it.
Now, it will be completely socially acceptable to put a vibrator in your shopping trolley alongside your cereal. Female pleasure should be encouraged and celebrated, not a taboo practice of sneaking into the back of Ann Summers, hoping no one you know is nearby.
The food commercial director at Sainsbury’s, Paul Mills-Hicks – who is now adding vibrators to his typical remit of produce – said: "By introducing a new range at affordable prices, we hope to give customers the option to buy quickly and conveniently in an environment they feel comfortable with."
The packaging of the vibrators, thankfully, isn’t plain, boring and trying to be discreet about the product, although the chain said they would ensure the items are kept on a top shelf, away from children's eye level and securely out of reach.
People are speaking out in praise of Sainsbury’s progressive move on social media, for “demystifying sex” and “smashing taboos”.
Sainsbury's will monitor customer feedback to the new range over the next six months, with plans to expand the range in early 2019.
If they do expand the range, Sainsbury’s may want to consider sex toys aimed at men, because, on Twitter, they’re already asking: what about us?