Black Friday 2018: The Pool’s pick of the best fashion deals

From high street to designer deals, avoid any stampedes with our handy guide to the best buys in the Black Friday sales

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By Hannah Banks-Walker on

There's not enough time in the day for you to trawl though the zillions of Black Friday and Cyber Monday deals out there. So, we've done it for you. We've found the fashion offers that will genuinely save you money. So, the clothes and accessories worth buying, from high-street favourites like M&S, Jigsaw and John Lewis to designer haunts like Net-A-Porter and Selfridges. 

As well as that, we've tracked down the brands looking to give something back. A few fashion brands are pledging money to various charities, while there are also dedicated products on offer that can help make a massive difference. See below for more details. 

The best Black Friday fashion deals

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The brand will be offering 20% off absolutely everything, both in-store and online. And, on Monday, the discounts will be even bigger. Here are the full details:

  • Exclusive pre-offer: 22 November, 20% off everything at for newsletter subscribers, only from around 5pm GMT.
  • Black Friday: 23-24 November, 20% off everything in stores and at
  • Cyber Monday: 26 November, up to 50% off selected items, online only at from around 8am GMT



There's up to 50% off for Cyber Monday, with deals on everything from coats to pyjamas. Ideal for some early Christmas shopping, not to mention a treat for yourself...


Sister Jane

There's 30% off everything at Sister Jane, which is full of lovely midi dresses and stand-out pieces that are particularly good for party season. Just use the code SJBLACKOUT at the checkout.



There is 20% off everything at ASOS for Black Friday, when you enter code HELLO20 at the (virtual) checkout. This doesn't just apply to ASOS' own brands, either – it's EVERYTHING. Given that ASOS stocks everything from Mango to Whistles, this seems like an excellent way to sweep the high street for bargains. Offer ends on 28 November at 8am. 



From 19 November, Baukjen is offering a very generous 30% off some of its loveliest pieces, from luxe knitwear to wear-everywhere dresses. Then, on 24 November, there will be a second drop with even more treats. 



Cult jewellery fave Missoma is offering 25% off absolutely everything for Black Friday, from 20-26 November when you enter the code BF25 at checkout. Pick up some classic gold hoops, coin necklaces or some malachite earrings – ideal for a gift or just to treat yourself. Plus, Missoma has teamed up with the charity TreeSisters, an organisation that exists to prompt collective responsibility for planetary restoration, with a focus on women and reforestation. For every order that's placed on the website between 20-26 November, Missoma will plant one tree along the tropical-forest belt in Kenya, Madagascar, Brazil and India, with the aim to hit one million trees planted per month.



Kurt Geiger 

For KG's Rainbow Event, it is offering 20% off everything, as well as daily offers of up to 50% off selected styles. This includes bags and shoes, so you can accessorise to your heart's content. 



Not only does Finery have 40% off until 26 November at midnight, it has also decided to give something back. From every order placed, the brand will donate £2 to the charity Trekstock, which works with young adults, mostly in their 20s and 30s, who have cancer. 




While Everlane won't have any discounts, it's a brilliant bet if you're looking to spend some money for Black Friday. The brand is partnering with the Surfrider Foundation in a bid to reduce the amount of plastic found on beaches. For every order placed, Everlane will donate $13 (that's about £10) to Surfrider to fund beach cleanups across the US. This means that every order will equate to one less pound of plastic in the world's oceans – a worthy cause indeed. 




30% off everything at Whistles means that you can finally get your hands on those slightly more expensive pieces you bookmarked when they first arrived weeks ago. Glorious midi dresses, brilliant boots and just the sorts of clothes that will be in your wardrobe forever. 



There is 20% off a lot of Zara's current styles, including across coats, knitwear and shoes. This discount also applies to menswear, kidswear and baby clothes, too. 



With 25% off everything on the website (excluding the pieces in the "last chance to buy" section), this is a prime opportunity to get in on the Kitri action. There's everything, from knockout knits to wrap dresses and wear-everywhere jumpsuits. Something for everyone, then. The offer will be available from Black Friday through to midnight on Cyber Monday. 



If you shop in-store, Gap is offering up to 50% off everything from 22-26 November. In terms of online deals, there is 40% off all full-price styles on 20-24 November, while from 25-27 November everything will be half-price. 



Birdsong makes a point, every year, of eschewing Black Friday, and 2018 is no exception. The brand sent an email to its customers stating the following: "Sorry. We never do a Black Friday sale. We want to make clothes that last a lifetime. We want to make statements that last longer than the time it takes to read a slogan. And we want to provide decent, living wages all year round. So for that, we work on getting the best deal for you and our makers 365 days a year." There's also information on where exactly your money goes when you purchase something from Birdsong, which you can see here


New Look

There is a multitude of little gems to be found at New Look, if you know where to look. Midi dresses, coats and blazers are particularly good and won't break the bank. For Black Friday, the brand has 50% off many of its pieces, meaning you can restock your wardrobe without spending a fortune. 



There will be 25% off everything online, meaning you could bagsy anything, from your Christmas party outift (there are sequins galore) to cosy staples and a whole load of animal print. 



Starting on 20 November and running until the 26, L.K.Bennett will be offering 25% off everything in-store and online. Then, on Tuesday 27 November, the brand will offer 10% off to all customers, with a further 10% of all sale proceeds going to Women For Women International. Grab a party frock; give to charity. Sounds like a win-win situation. 


John Lewis & Partners 

Because John Lewis promises to price match, this means it will have discounts across all the brands participating in Black Friday. So, there will be discounts on Madewell, Levi's, Ralph Lauren, Barbour, Michael Kors and Whistles, to name but a few. Keep your eyes peeled for JL's own discounts, too, which will be applied to a whole range of own-brand pieces. 



With 20% off selected lines, there's everything from lovely coats (that will last you for winters to come) to cashmere knits and luxe accessories on sale at Jigsaw. 


Monica Vinader

The jewellery brand is offering 30% off for Black Friday, as well as complimentary engraving. Perfect for picking up a thoughtful gift ahead of Christmas. 



There is 30% off at Boden for Black Friday when you use the code N3N1 at checkout, plus free delivery and returns on orders over £30. It's already started, so, go, go, go! 



Rather than offering discounts for Black Friday, the Swedish shoe brand has decided instead to donate 10% of all net sales to charity. There will also be two new shoe styles released exclusively online. 



The BeYou Black Friday Fund will donate all of its profits from sales to the teaching of menstrual wellbeing in schools. The brand supplies period patches that work to naturally relieve menstrual cramps, offering either a one-off pack of six for £6.99 or a monthly subscription service for £4.99. BeYou has also established a petition to ensure that menstrual wellbeing is taught in all schools, which you can sign here



While this isn't strictly a fashion-related initiative, it's one that deserves our attention. Linkey, the social enterprise established to help the homeless, has created a Secret Santa Gift, available for just £12. It consists of essential items such as hats, gloves, socks, and hand warmers, among other things and they will be distrubuted to those sleeping rough, as well as in homeless shelters. Given the news this week that at least 320,000 people in the UK are currently homeless, this initiative could not be more important. 


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