How the world’s bestselling bracelet is made

A jewellery-box favourite the world over, what actually goes into making one of Pandora’s charm bracelets? The Pool travelled to Thailand to find out

Added on


Brought to you in partnership with

Ten Pandora bracelets are sold every minute in the UK. That’s a pretty overwhelming statistic when you think about it and, despite being a global brand that sells in over 100 countries and six continents, all of Pandora’s jewellery is handmade. In fact, when it comes to the bestselling charm bracelets, each component passes through 33 pairs of hands before it’s ready to be sold. Making up 72% of all Pandora’s sales, the charm bracelet is the brand’s most recognisable creation and has even inspired the design of the new eco factory in Chiang Mai, Thailand. Over the summer, The Pool travelled to Chiang Mai and went behind the scenes of the famous bracelets, meeting the women who make them and learning the craft of Pandora.

Sign up

Love this? Sign up to receive our Today in 3 email, delivering the latest stories straight to your inbox every morning, plus all The Pool has to offer. You can manage your email subscription preferences at My Profile at any time

Tagged in:
fashion honestly

Tap below to add to your homescreen

Love The Pool? Support us and sign up to get your favourite stories straight to your inbox