In the UK, one person is diagnosed with breast cancer every 10 minutes, making it Britain's most common form of cancer. The good news is, more research is being funded and carried out than ever. In fact, an estimated 691,000 are alive in the UK today because of the endless work that's ploughed into finding cures – a figure that's expected to rise to 840,000 by 2020.
Throughout October, some of The Pool's best-loved beauty brands have joined together to support Breast Cancer Awareness Month. Philip Kingsley formulated his No Scent No Colour Shampoo for his wife, Joan, after she was diagnosed with breast cancer in 2006. The non-perfumed, non-coloured product is gentle for those undergoing treatment. A percentage of the proceeds from each bottle is donated to international support charity Look Good Feel Better year round.
Estée Lauder brands – including Origins, Clinique and Jo Malone – are all raising money for the Breast Cancer Research Fund set up by Evelyn Lauder almost 25 years ago. To date, BCRF has supported 10,876,960 hours of research and this year's combined contribution will help to fund thousands more.
Merci Handy has teamed up with CoppaFeel to create a jolly-looking hand gel complete with peel-off jumper (an homage to stripping off to check your boobs), with one hundred per cent of the profits pledged to fighting cancer.
Treat yourself or a friend to any of the products from our edit and in turn help contribute towards the essential work being done to eradicate breast cancer.