When it comes to hair colour, there is one name you need to know: Josh Wood. Widely referred to as “the king of colour”, he’s coloured numerous A-listers’ hair, including Elle Macpherson, Kylie Minogue and even David Bowie. He’s worked with big-name designers, from Céline to Louis Vuitton, and is big news in both the fashion and beauty industries. Ask any beauty editor who they’d most want to get their highlights done by and the answer will be Josh Wood. The one problem? He’s not cheap. Half a head at his salon will set you back anything up to £340. Plus, unless you live in London, you’re looking at a whole day trip to get them. Which is why his latest launch – an at-home hair-colour range – has been met with such glee.
The Josh Wood Colour system comprises DIY permanent hair colours with colour-care shampoos and conditioners to match. The dyes promise glossy colour and total grey coverage and come with an application kit of gloves, barrier cream, stain remover and a conditioning treatment. Ringing in at £10, colours range from dark brown to light blonde (red shades are in the pipeline), and a quick and painless online consultation will advise you on which colour you should be buying. Resident bottle blonde Lucy Dunn has been trying the Everything Hair Mask (a twice-a-week hair treatment that slows colour fade, helps shine and conditions) and has noted it, in her words, as stand-out: “It's a Sunday-morning treat for me and my hair, and one of very few conditioners that I have found that makes my hair not only feel quite swishy, but strong, too – and no frizz!”
The second part of the collection is a selection of touch-up products designed to disguise regrowth between dye jobs. The Root Smudger is a tinted wash-off gel that you apply to your roots with a spongey tip. It’s easy, clean and does the job. The Blending Brush is almost identical, save for the fact that you put it on using the built-in brush and, once dried with a hairdryer, will last you a few more days. The Root Marker is perhaps best for on-the-go, being a solid crayon that you draw on to your roots, then blend in with the little brush – a bit like a brow pencil (in fact, you can use it on your eyebrows, too). The only product I wasn’t keen on was the tinted dry shampoo on account of it being a bit messy and hard to control – I feared a big brown smudge on the back of my T-shirt. These range from £8-£15.
The entire collection is available at Joshwoodcolour.com or Boots where – bonus – it’s currently “buy two get the third free”.