Photo: The I'm Tired Project
Photo: The I'm Tired Project
Photo: The I'm Tired Project


The Pool is working with Instagram to challenge stereotypes

This week, as part of Instagram’s #GenInstaTakeover campaign, The Pool is partnering with artist collective The I'm Tired Project

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By Lily Peschardt on

This week, The Pool is taking part in Instagram’s new #GenInstaTakeover campaign, a project that brings brands and charities together in order to cast light on young people who use Instagram in creative ways and help give them a bigger platform and share their voices.

We’ve been partnered with The I’m Tired Project, a truly incredible initiative founded by photographers Harriet Evans and Paula Akpan. Their project highlights the micro-aggressions, stereotypes and discrimination that people face every day, simply for being themselves, and deals with issues around race, sexual orientation, health and body image by publishing photographs of people with the things they’re tired of written across their bare backs.

Seeing the stereotypes and discrimination different people face every day stacked one on top of another on the I’m Tired Project’s Instagram account, and reading the accompanying captions, shows these issues through a completely fresh perspective and we’re honoured to be working with them for this campaign.

Check in with The Pool’s Instagram account throughout this week to see the photos The I’m Tired Project took of Ateh Jewel, Amy Jones, Rowan Ellis, Juno Dawson and Vanessa Kisuule, and to read about the particular stereotypes and discrimination they face.

And don’t forget to follow The I’m Tired Project on Instagram and support the work they are doing to challenge the way we see others.


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